Profile

Ali Sina

Fourth Year Software Engineering Student @York University

8.2

Years of Experience

Education

york university, university of applied science and technology

Companies

nude solutions, triyo, genashtim innovative learning

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Ali's contact details

Email

Email (Verified)

alXXXXXXXXXXXXXXXXXXom

Email

Mobile Number

+1XXXXXXXX80

Experience

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    2020 - 2023

    nude solutions

    User Experience Designer and Junior Frontend Developer

    - Produced a comprehensive brand identity style guide using Adobe D, facilitating wireframes and mockups for design consistency - Developed React-based front-end components, ensuring seamless integration with HTML and CSS, and collaborated for design consistency - Developing scenarios, use cases, and engaging closely with stakeholders to define and provide high-level business (BRD) and UX requirements - Conducted in-depth user research, shaping user-centered web app designs, resulting in improved user satisfaction - Designing wireframes, information architecture diagrams, pixel-perfect user interfaces and Iteratively refine functional prototypes (low to high-fidelity) for Bnude and Cnude Web apps - Conducting stakeholder interviews, usability sessions, heuristic evaluation and translating feedbacks into creative design solutions - Enhanced usability for both brokers and customers, focusing on efficient information sharing, and effective communication Tools: Adobe XD, InVision, Microsoft Azure, Miro, Balsamiq

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    2019 - 2020

    triyo

    UI/UX Designer

    - Assessed and optimized the performance of new and existing features by conducting/ participating in usability testing and interpreting user data - Created interactive prototypes and conducted user testing - Implemented a website rebrand, designed new wireframes, and optimized each page through analyzing Google Analytics metrics. - Collaborated with product manager, business partner and software engineers to help define product requirements and sitemap - Created designs for one pagers and infographics, and managed all social media accounts. Edited videos for product demos to use as a visual when pitching to investors and potential clients. - Authored several blog posts, and updated web pages through WordPress. Blogs aided to increase SEO score and get 4 months ahead of schedule. - Developed monthly newsletters on MailChimp to send to investors, involved with the copywriting and content creation process. Tools: Figma, Adobe XD, JIRA, Confluence

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    2018 - 2019

    genashtim innovative learning

    UI/UX Designer

    - Wireframed, designed, and prototyped for multinational companies and government institutions. - Designed UI & UX in collaboration with the production team and managed feature implementation. - Conducted user testing with interactive prototypes. - Collaborated with product managers, business partners, and software engineers to define product requirements and sitemap. - Increased Cornell University's Asia branch student enrollment by 45% through website redesign. - Collaborated with BA, QA, and Dev teams to design and validate business requirements throughout the software development lifecycle. - Translated requirements into user flows, wireframes, and prototypes for usability testing. - Collaborated with the product owner, product manager, and developers to design web applications. - Managed development, social media, and content teams, and led/participated in UX meetings, providing reports to leadership.

Experience

44 Skills

Adobe Creative Suite

Adobe XD

analytics

architecture

Azure

Cascading Style Sheets (CSS)

Collaboration

Communication

Confluence

Copywriting

Creativity

Design

designer

Figma

Frontend

Google Analytics

html

Information Architecture

Integration

Jira

Leadership

Microsoft Azure

Problem solving

Product Management

product manager

quality assurance (QA)

Research

Research Scientist

Search Engine Optimization (SEO)

social media

Software Engineer

Software Engineering

test

testing

ui

UI Design

Usability

Usability Testing

User Experience

User Experience (UX)

User Research

Web

Web Applications

WordPress

Education

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    2020 - 2024

    york university

    Bachelor of Engineering - BE

    Software Engineering

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    2012 - 2016

    university of applied science and technology

    Bachelor's degree

    Information Technology and Communication

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