Ali Sina
Fourth Year Software Engineering Student @York University
2.3
Years of Experience
Education
york university, university of applied science and technology
Companies
nude solutions, triyo, genashtim innovative learning
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Ali's contact details
Email (Verified)
aliXXXXXXXXXXXXXXXXXom
Mobile Number
+14XXXXXXX80
Experience
2020 - 2023
nude solutions
User Experience Designer and Junior Frontend Developer
- Produced a comprehensive brand identity style guide using Adobe D, facilitating wireframes and mockups for design consistency - Developed React-based front-end components, ensuring seamless integration with HTML and CSS, and collaborated for design consistency - Developing scenarios, use cases, and engaging closely with stakeholders to define and provide high-level business (BRD) and UX requirements - Conducted in-depth user research, shaping user-centered web app designs, resulting in improved user satisfaction - Designing wireframes, information architecture diagrams, pixel-perfect user interfaces and Iteratively refine functional prototypes (low to high-fidelity) for Bnude and Cnude Web apps - Conducting stakeholder interviews, usability sessions, heuristic evaluation and translating feedbacks into creative design solutions - Enhanced usability for both brokers and customers, focusing on efficient information sharing, and effective communication Tools: Adobe XD, InVision, Microsoft Azure, Miro, Balsamiq
2019 - 2020
triyo
UI/UX Designer
- Assessed and optimized the performance of new and existing features by conducting/ participating in usability testing and interpreting user data - Created interactive prototypes and conducted user testing - Implemented a website rebrand, designed new wireframes, and optimized each page through analyzing Google Analytics metrics. - Collaborated with product manager, business partner and software engineers to help define product requirements and sitemap - Created designs for one pagers and infographics, and managed all social media accounts. Edited videos for product demos to use as a visual when pitching to investors and potential clients. - Authored several blog posts, and updated web pages through WordPress. Blogs aided to increase SEO score and get 4 months ahead of schedule. - Developed monthly newsletters on MailChimp to send to investors, involved with the copywriting and content creation process. Tools: Figma, Adobe XD, JIRA, Confluence
2018 - 2019
genashtim innovative learning
UI/UX Designer
- Wireframed, designed, and prototyped for multinational companies and government institutions. - Designed UI & UX in collaboration with the production team and managed feature implementation. - Conducted user testing with interactive prototypes. - Collaborated with product managers, business partners, and software engineers to define product requirements and sitemap. - Increased Cornell University's Asia branch student enrollment by 45% through website redesign. - Collaborated with BA, QA, and Dev teams to design and validate business requirements throughout the software development lifecycle. - Translated requirements into user flows, wireframes, and prototypes for usability testing. - Collaborated with the product owner, product manager, and developers to design web applications. - Managed development, social media, and content teams, and led/participated in UX meetings, providing reports to leadership.
Experience
42 Skills
Adobe Creative Suite
Adobe XD
analytics
architecture
Azure
Cascading Style Sheets (CSS)
Collaboration
Communication
Copywriting
Creativity
Design
designer
Figma
Frontend
Google Analytics
html
Information Architecture
Integration
Jira
Leadership
Microsoft Azure
Problem solving
Product Management
product manager
quality assurance (QA)
Research
Research Scientist
Search Engine Optimization (SEO)
social media
Software Engineer
Software Engineering
test
testing
ui
Usability
Usability Testing
User Experience
User Experience (UX)
User Research
Web
Web Applications
WordPress
Education
2020 - 2024
york university
Bachelor of Engineering - BE
Software Engineering
2012 - 2016
university of applied science and technology
Bachelor's degree
Information Technology and Communication
