Aliakbar Attarwala
Designing debugging tools at BrowserStack
14.3
Years of Experience
Education
delhi private school sharjah
Companies
browserstack, browserstack, bookmyshow, bookmyshow, bookmyshow, browserstack, browserstack, bookmyshow, bookmyshow, novanet, novanet
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Email (Verified)
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Experience
2021 - Present
browserstack
Senior Design Manager
2020 - 2021
browserstack
Product Design Manager
Managing Design function for the Devops product line.
2019 - 2020
bookmyshow
Engineering Manager - Payments
- A very unique challenge. Was given the task to stabilise issues in BookMyShow's payments and transaction system. From having no prior experience on .Net systems to suddenly managing multiple squads and being the tribe owner for the entire transactional journey for a customer at BookMyShow - from blocking a seat at the cinema, applying offers, payment gateways and refunds. - Immense learning curve and fortunate to have received such an opportunity and come out of it successfully. - Truly started learning the real meaning of leadership - especially working sideways.
2018 - 2020
bookmyshow
Front End Architect
- Responsible for BookMyShow's desktop website, mobile website and mobile app architecture. On the web front, planned and drove execution of a 18 month long migration project to a micro front-end architecture to solve for rapid scale and deployment blockers amongst teams which contributed to operational delays and developer dissatisfaction. - Had my weekly dose of firefighting when debugging critical production issues which squads weren't able to resolve. - Implemented observability patterns to improve system stability and application performance. - Worked heavily on increasing team collaboration & community building via regular internal Tech talks & regular internal blog posts to share and consume learnings. - Set up on-boarding and data driven hiring processes across all SDE levels. - Unofficial responsibilities included driving execution of company wide projects and extremely time critical projects, UX design for internal tools, cleaning up tech debt and fixing issues in systems that had no owners.
2018 - 2019
bookmyshow
Product Manager - Customer Experience
- Responsible for monitoring and deep diving into different product, design and engineering issues reported across customer support channels. - Built dashboards and alerting systems to quantify issues and assign relevant teams. - Increased operational efficiency by automating key customer support workflows. - Advocated customer centricity across Product, Design and Engineering teams. - Designed and built an in-house customer interaction management tool called Ticket Log for improving CS advisor productivity (link attached).
2018 - 2018
browserstack
Design Team Lead
2016 - 2018
browserstack
Product Designer
- Worked as a designer on 3 of 4 BrowserStack products during my tenure (Live, Automate, App Automate). - Worked closely with PMs to improve on-boarding, free-trial conversion, feature awareness and adoption. - Conducted independent user studies with different customer segments to build a qualitative research bank needed to make future design decisions like dashboard revamp or redesigns. - Often contributed to the engineering team as a UI developer whenever there was a resource crunch or approaching deadlines.
2015 - 2016
bookmyshow
Manager - Front-end
- Lead the ambitious front-end revamp of BMS website in 2015. - Lead the frontend for the T20 World Cup ticketing in 2016. - Hired and nurtured a strong frontend team with deep focus on Frontend quality and performance. - Created growth paths with success metrics for every developer and followed up aggressively on it. - Coming from a UX background, worked extensively with Devs in making a cultural shift to being user experience driven. Focussed mainly on the invisible design experiences. The gap between designer handoffs and actual development.
2015 - 2016
bookmyshow
UI/UX Designer
- Core member of the BMS design revamp done in 2015-16 - Improved search usage and overall conversion by conceptualizing a new search + booking flow on the website - Created the first skeuomorph ticket design on the ticket confirmation screen. - Made a heuristic scoring model to improve cinema listing sorting logic on the showtimes screen which positively/negatively scored a cinema based on 7 data points. - Involved in hiring, mentoring and up-skilling design team.
2012 - 2015
novanet
Manager - Software Engineering
Worked on building real-time VoIP & Cloud Communications applications. Implemented one of the first production telecom apps using WebRTC & WebSocket.
2010 - 2015
novanet
User Experience Designer
Inhouse designer, developer and sometimes product manager.
Experience
40 Skills
Automation
Cascading Style Sheets (CSS)
CSS
CSS3
Design
DevOps
dotNET
Google Analytics
HTML
HTML 5
HTML5
Information Architecture
Interaction Design
JavaScript
Leadership
MongoDB
MySQL
Node.JS
Payment Gateways
Payments
PHP
Product Design
product designer
Product Management
product manager
Redis
Riak
Team Management
test
testing
User Experience
User Experience Design
User Interface
User Interface Design
Visual Design
Web Design
Web Development
WebRTC
WebSockets
Zend Framework
Education
2002 - 2008
delhi private school sharjah
12th
