Alicia Mascarenhas
User Experience Consultant @ LetsVenture | Product Design
2
Years of Experience
Education
indian school of design and innovation
Companies
wenaturalists, visceral technology, letsventure, product warfare, nordek, permissionless, zeux innovation, edvansity
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Alicia's contact details
Email (Verified)
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Mobile Number
+91XXXXXXXX12
Experience
2024 - 2024
wenaturalists
User Experience Consultant
Conducted a UX Audit in collaboration with ProductWarfare team, enhancing user journeys to align with platform features and user requirements.
2023 - 2023
visceral technology
User Experience Consultant
Product design for Early stage Startups UX research (site map) UX Flows (product flows to pitch) https://visceral.io/home
2023 - 2024
letsventure
User Experience Consultant
Contributed to Platform flows & UX enhancements of LV products -Scalix.co Trica.co LetsVenture.com LV Green
2023 - 2024
product warfare
User Experience Consultant
Contributing on Client projects - Visceral, WeNaturalists via Product Warfare in collaboration with their teams expertise syncing on product and user requirements to improve and enhance the user flows.
2023 - 2023
nordek
User Experience Consultant
Throughout an intensive 6-month tenure, I've led the comprehensive development of the Nordek ecosystem, driving the creation of an innovative suite of Web3 solutions: 🔸Norpay: Orchestrated brand development product benchmarking and guided functionality, refining a seamless platform for streamlined crypto payments. 🔸Norswap: Led branding strategy and UI design, enabling efficient swapping of digital assets across BEP-20 and ERC-20 chains. 🔸Norflix: Crafted brand narrative and oversaw functional aspects, empowering Web2 brands with user-friendly digital rewards. 🔸Swapperly: Championed branding and functionality for a comprehensive DeFi suite encompassing trading, bridging, staking, and earning opportunities. Throughout each phase of development, my hands-on involvement—from defining brand identities to meticulously shaping functional features—has been pivotal. This approach has not only fostered a robust brand presence but also ensured the delivery of user-friendly, impactful product experiences. These efforts align seamlessly with Nordek's unwavering commitment to pioneering excellence in the Web3 landscape. My overarching goal in orchestrating the Nordek ecosystem has been to bridge the gap between the crypto and fiat worlds, ensuring global accessibility. By empowering individuals worldwide with the transformative potential of crypto technology, I strive to contribute to a more inclusive and empowered future. Led end-to-end product design and branding initiatives for Norpay's revolutionary Crypto Debit Card.
2022 - 2023
permissionless
User Experience Designer
Directed and managed multiple pioneering crypto projects within Permissionless 🔸 Zupe Super App: Conceptualized and led the development of Zupe, a groundbreaking super app revolutionizing user experiences. Integrated cutting-edge AI and General Z, a multifunctional chatbot. Introduced the Zupe Shop, a one-stop destination allowing users to order food, shop from local and major retailers, and manage business transactions. Uniquely flexible: Enabled seamless integration of external chatbot APIs, empowering users with personalized interactions and services. 🔸 Bilgamesh NFT Literary Platform: Pioneered Bilgamesh, an NFT platform merging literature and digital ownership. Users invested in book IP and received NFTs alongside physical copies upon release. Gamified experience: Created a virtual library walkthrough, offering a captivating exploration of books and NFT ownership. 🔸 Widecanvas.ai Collaboration Space: Introduced Widecanvas.ai, a collaborative platform featuring an expansive whiteboard. Users effortlessly generated functional tools like calculators by instructing the AI. Fostering collaboration: Enabled real-time code creation and facilitated group work, allowing diverse teams to innovate across various projects and industries.
2022 - 2022
zeux innovation
User Experience Designer
Contributed to client team projects (AU Bank, Motilal Oswal)
2021 - 2021
edvansity
Scratch Programming- Project Design and Tutoring
Designed projects to teach code blocks and develop projects on scratch platform to 8-12 year old children
Experience
43 Skills
Application Development
architecture
auditing
Collaboration
Concept design
Concept design
Design
designer
E-commerce
Frontend
Graphical User Interface (GUI)
Graphical User Interface (GUI)
Mobile
Mobile Application Development
Mobile Application Development
Mobile Application Development
Music Composition
Product Design
Product Design
Product Design
product designer
Research
Research Scientist
social media
ui
UI Design
UI Design
UI Design
User Experience
User Experience (UX)
User Experience (UX)
User Experience (UX)
User Experience Design
User Experience Design (UED)
User Experience Design (UED)
User Experience Design (UED)
User Flows
User Flows
User Interface
UX Research
UX Research
UX Research
Wireframing
Education
2021 - 2022
indian school of design and innovation
ISDI- PGDI- Post graduation diploma
Design & Innovation
