Alimpan Barua
Product & Growth Leader
Alimpan Barua is a seasoned Product and Growth Leader with over 9 years of experience in digital product management across various industries. He is passionate about shipping product features related to user growth, acquisition, retention, engagement, and monetization, and improving user e
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10.1
Years of Experience
Education
ucd michael smurfit graduate business school dublin, iim bangalore indian institute of management bangalore, iit kharagpur indian institute of technology kharagpur
Companies
pocket fm, gameskraft, glowroad.com, ola, times internet, nucleus software, microsoft, oracle, infosys
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Experience
2023 - Present
pocket fm
Associate Director - Growth Product
Leading the Growth Product charter at Pocket FM - PLG (Product led Growth) - User Acquisitions and Reactivations, CLM (Customer Lifecycle Management)
2020 - 2022
gameskraft
Associate Director - Product
- Headed all the product verticals and horizontals at Pocket52 Poker Brand - Led a team of product managers, product analysts and product designers - Had launched 2 new games (Rummy and Callbreak)
2018 - 2020
glowroad.com
AVP - Product & Growth
• Led Growth in the organization – Growth Product and Growth Marketing at GlowRoad (now acquired by Amazon) • Owned the entire CLM – Acquisition, Activation, Engagement/Retention and Reactivation and brought a 10x increase in overall GMV with key focus on LTV/CAC ratio to drive the entire CLM • Acquisition – Increased acquisitions via introduction of acquisition channels in digital marketing, acquisition hacks in the product (Referral program, Contacts sync, Group Buy, Price Drop features) at an optimized CAC • Activation – Conducted A/B experiments and increased install to sign up by 15% - Increased sign up to 1st order by 70% via journey notifications in Clevertap and revamping home screen for a new user • Engagement/Retention – - Increased conversions of new users by driving engagement via Gamification features in the app - Improved M1 Retention by 2x by driving users to 4th order (through retention hacks and discounts) - Introduced Loyalty program in the app followed by subscription feature to drive retention - Conducted A/B experiment with campaigns on daily basis to drive conversions across user segments • Reactivation – Conducted A/B experiments on RFM segments and increased reactivation by 15% (through retention hacks and discounts) • Involved in partnerships with payment partners in cross selling and driving growth
2017 - 2018
ola
Product Manager
• Built workflows around PLM (Partner Lifecycle Management) programs with an aim to improve partner productivity and performance during his lifecycle in the platform • Introduced push notifications in iOS partner app and redesigned the in-app notifications in android app. • Introduced contextual notifications and feedback mechanism in the Ola Partner Training App for better engagement, made hygiene fixes to the conversion funnel to improve the conversion rates • Explored the impact of possible motivators in the platform with an aim to improve partner retention
2015 - 2017
times internet
Senior Product Manager
Worked on smartapp (www.getsmartapp.com). Android app has over 3 million downloads and app rating of 4.4/5 in Play Store. As a Lead Product Manager, has worked closely with the UI & UX designers, Android and backend developers to implement features and continuously improve the product flow and ensure delivery of features on time and on the other side, working with the Business Head to lay out the product roadmap in line with the overall product vision and strategy. Has complete ownership of the entire Recharge and Payment modules of smartapp ranging from features ideation, product flow design, user navigation and integration of 3rd party SDKs. Responsible for continuously improving the entire recharge and payment experience by removing bottlenecks from the conversion funnel and responsible for key business metrics related to revenue and conversions. Ownership of the entire customer acquisition and retention strategy ranging from bringing a successful referral program (over 500k signups through referrals) and laying out a polished customer communication strategy (push, in app, email and SMS notifications). Responsible for key product metrics related to acquisition and retention. Manages the marketing campaigns of smartapp to drive acquisition, conversions and retention; monitor product analytics through Google Analytics and Apsalar to understand user behaviour and segments. Has worked closely with product designers to test new designs and user navigation by conducting usability tests and A/B tests.
2014 - 2015
nucleus software
Product Manager
Worked in the Mobility Solutions team on a new app for banking operations in Android platform; involved in developing business and functional requirements, wireframing, prototyping and product flow of the app. Conducting market research on mobile banking trends and new technologies, gathering market requirements and adding potential features to the product roadmap of existing mobility solutions Developed Go-To-Market Strategy for our existing products in the lending market and coming up with recommendations for Marketing, Alliance and Sales teams. Collaboration with internal stakeholders – Services, Internal Support, Sales and Marketing teams and coordinating with them for various cross-functional requirements.
2013 - 2013
microsoft
Program Manager Intern
Worked in Microsoft Bing division and was involved in market research, wireframing and prototyping, developing business and functional requirements, working with UX designers and developers for a new app "Birthday Party Planner" in Windows Phone 8 platform
2011 - 2012
oracle
Software Development Engineer
Worked in the generation of error analysis reports in deployment of products in Lifecycle Management (LCM) platform; identified errors in workflow; reduced errors per deployment from 0.98 to 0.125. Built a generic deployer for running scripts in an enhancement project of internal tool Disaster Recovery Plan (DRP); incorporated this feature in the tool’s internal portal; reduced deployment time by 5 secs. Underwent trainings in Oracle Business Intelligence Tools and received certification during Oct. 2011.
2007 - 2007
infosys
Summer Intern
Applied various research techniques to discover key influencers within an universal bank in a project on Social Network Mining; suggested a method which increased the result accuracy by 14%. Received Pre-Placement Offer (PPO) from the company after the successful completion of my project
Experience
8 Skills
Customer Retention
Digital Marketing
marketing
Product Management
product manager
User Acquisition
User Experience
User Experience (UX)
Education
2013 - 2013
ucd michael smurfit graduate business school dublin
International MBA Student Exchange Programme
Marketing and Information Systems
2012 - 2014
iim bangalore indian institute of management bangalore
Post Graduate Program in Management
Finance and Marketing
2007 - 2011
iit kharagpur indian institute of technology kharagpur
Bachelor of Technology (B.Tech.)
Computer Science and Engineering
