Alisha Gupta
MS Business Analytics CO’24 @ UMN, Carlson School of Management | Razorpay | Blinkit (formerly Grofers) | Mu Sigma
6
Years of Experience
Education
university of minnesota, chandigarh group of colleges, government model higher secondary school, bhavan vidyalaya panchkula
Companies
university of minnesota carlson school of management, razorpay, blinkit, mu sigma, mu sigma
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Email (Verified)
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Mobile Number
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Experience
2023 - Present
university of minnesota carlson school of management
Analytics Student Consultant
Projects: Fan Segmentation and Funnel Analysis for professional ice hockey team (In Progress) Leverage multiple clustering techniques to segment fans and conduct comprehensive funnel analysis to optimize marketing strategies for ticketing products, leading to increased fan engagement and ticket sales. Impact Analysis for Maternity Leave Policy Utilized techniques of exploratory data analysis and propensity score matching to evaluate the implications of job-protected medium-term maternity leave policy on both employers and the careers of female IT professionals. Participant Segmentation for a non-profit organization Employed K-prototypes clustering to create participant segments, utilized predictive modeling to highlight key features driving program completion and home ownership, and strengthened the analysis using causal inference. Sales Forecasting for leading online retailer Analyzed 5 years of sales, pricing, and holiday data to discern trends and seasonality and developed predictive models (time-series, ensemble, and deep learning) for sales projections of products over the next 28 days. Impact Analysis for College and Career Readiness Program Analyzed K-12 and post-secondary data in a top Minnesota school district, emphasizing early college program impact; developed decision tree models to identify key factors influencing post-secondary success, and presented insights with a Tableau dashboard.
2022 - 2023
razorpay
Lead Analytics Specialist
During my tenure, I had the opportunity to work closely with India's leading Payment Gateway. While the Current Accounts product had been rolled out a few months before my joining, there were concerns about its performance that needed to be addressed. I took on the task of investigating the product's conversion funnel in collaboration with various teams. Through this process, I identified ways to enhance conversion rates by targeting leads with a higher propensity to convert. To address this, I developed and implemented a propensity model, which helped optimize the Sales Team's efforts and led to a significant increase in conversion rates. Additionally, I worked with the marketing team to refine channel attribution methodologies, allowing for better allocation of resources across different acquisition channels. Furthermore, I collaborated with the Operations team to streamline reporting metrics, ensuring a better understanding of the business's performance. This involved tracking the progression of leads through various stages of the conversion process and analyzing the efficiency of each stage.
2021 - 2022
blinkit
Data Analyst
During my time at Blinkit, an online retail company, I had the opportunity to work on their newly introduced instant delivery service. Collaborating closely with the warehousing team, my focus was on optimizing processes within the warehouse to improve overall efficiency. One of my main responsibilities was to refine reporting metrics related to costs across dark stores and other sales-related metrics. This involved analyzing data to provide valuable insights into performance and cost management. I also took on the task of addressing wastage in packaging materials within dark stores. By implementing predictive analytics, I was able to accurately forecast the required number of packaging bags, reducing unnecessary waste and promoting sustainable practices. Furthermore, I ensured that these insights were effectively communicated across relevant teams, enabling them to make informed decisions and take proactive measures to improve operations.
2019 - 2021
mu sigma
Decision Scientist
During my tenure, I had the privilege of working with one of the leading giants in search advertising. My primary focus revolved around developing and maintaining comprehensive dashboards to report crucial metrics such as impressions, clicks, revenue, and click-through rates (CTR), among others. These dashboards played a pivotal role in providing actionable insights to key stakeholders, enabling data-driven decision-making and performance optimization. Furthermore, I collaborated closely with business stakeholders to forecast the acquisition of new advertisers for the upcoming fiscal year and estimate the revenue they would generate for the platform. This involved leveraging data analysis and forecasting techniques to provide accurate projections, facilitating strategic planning and resource allocation. In addition to my contributions to analytics and forecasting, I also played a significant role in talent development. I had the opportunity to work with Mu Sigma University to onboard new hires, where I conducted training sessions on essential tools such as SQL and Excel. These sessions were designed to equip new joiners with the necessary skills and knowledge to excel on the delivery floor, ensuring a smooth transition and fostering a culture of continuous learning and development.
2017 - 2019
mu sigma
Trainee Decision Scientist
Experience
45 Skills
Advertising
analytics
banking
business analysis
Business Analytics
business intelligence
Business Intelligence (BI)
Collaboration
Communication
Customer Experience
Data Analysis
Data Analytics
Data Science
Data Scientist
Data Visualization
Decision Trees
Education
Excel
Exploratory Data Analysis
forecasting
Leadership
Machine Learning (ML)
marketing
Microsoft Excel
MySQL
operations
Power BI
Predictive Analytics
predictive modeling
Problem solving
Project Management
Python
R
Random Forest
Research Scientist
Retail
Sales
Search
SQL
statistics
Tableau
test
testing
User Acquisition
Windows
Education
2023 - 2024
university of minnesota
Master of Science - MS
Business Analytics
2013 - 2017
chandigarh group of colleges
BTech - Bachelor of Technology
Computer Science
2012 - 2013
government model higher secondary school
12th
Non-Medical
2010 - 2011
bhavan vidyalaya panchkula
10th
