Profile

Allen Ma

Founder | Exec | Gamer

15.1

Years of Experience

Education

Companies

forte, americana game studio, merigo, dena west, ngmoco, ngmoco, ngmoco, yahoo, right media, atlanticare, pjm interconnection, department of health and human services

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Email

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Experience

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    2018 - Present

    forte

    VP of Partnerships

    Our team is comprised of veterans from companies including Kabam, GarageGames, Unity, ngmoco, and Twitch. We're building a transformative blockchain gaming platform that aligns the interests of developers and players. To more quickly bring blockchain's benefits to the masses, we've put together a $100M developer fund.

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    2015 - Present

    americana game studio

    Co-owner, Board Advisor

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    2013 - Present

    merigo

    Co-Founder, CEO

    Our unified backend service helps developers build server-driven games faster and empowers product managers with custom tools. It takes as little as 30 minutes to get setup with our SDK and start writing server-driven game logic. With Playground's tools, you can build a fully-networked first playable in as little as 1 man-month. Check us out at http://merigo.co

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    2013 - 2013

    dena west

    Head of Third Party

    Managed all third party developer relationships, development schedules, launch strategies and third party production teams. -Doubled baseline ARPDAU for games such as Motor World Car Factory, Flutter, and Please Stay Calm by integrating gameplay and functionality best suited for mobile free-to-play game experiences. -Oversaw development and release strategies for 3rd party games in development, beta launch and global growth phases. -Grew high-trust relationships with over 20 developers including Crytek, Nimblebit, Runaway Play and Ohbibi. -Mentor and grew a highly specialized 3rd party producer organization, teaching them free-to-play monetization, mobile marketing/UA, and forecasting. -Worked directly with CEO to determine strategies for 3rd party portfolio. -Responsible for P&L of entire 3rd party division. -Defined marketing and user acquisition targets for titles, determined risk/reward profiles for executing against spend targets.

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    2012 - 2013

    ngmoco

    Senior Producer

    Lead producer in charge of managing all 3rd party development efforts on DeNA/ngmoco Mobage Platform. -Shipped highest revenue titles including Tiny Tower, Pocket Frogs and Zombie Farm on Android Mobage and continue to update these in close coordination with IP owners to ensure quality bar that they have come to expect. -Engage new developer partners with insight gained from shipping over 40+ mobile games between first and third party in the last 4 years. -Provide Marketing, Design and integration support for 3rd parties developing original games for the Mobage Platform -Supporting international development and localization efforts across Japan, China and Korea and work closely with our operating partners (AT&T, NTT Docomo, Samsung, etc). -And all other responsibilities as listed in Producer below.

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    2009 - 2012

    ngmoco

    Producer

    - Shipped over 10 titles at ngmoco to date. -Concept, create, develop and market all forms of titles from puzzle to strategy to first person shooters to casual online drawing games. - Managing multiple teams of external and internal developers, artists, sound engineers, QA and localization teams to deliver outstanding products and meet milestone dates in a timely manner. - Evaluate real time game analytics and revenue numbers in order to create compelling content updates to retain daily active user (DAU) goals. - Streamlined and created ngmoco's Plus+ Partners game network developer program's acquisition and relationship management. - Achieved integration of the Plus+ framework in the games of 45+ developers including Team17, Universal Music Group, Mumbo Jumbo and Turtle Rock Studios and helped grow the Plus+ networks user sign ups to meet company objectives. -Experienced in all next-generation mobile development markets.

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    2008 - 2009

    ngmoco

    Associate

    -Launched titles on the Apple AppStore include MazeFinger, Topple, Dr. Awesome, Topple 2, Star Defense. -Managed multiple teams of external developers to deliver completed tasks and meet milestone dates in a timely manner. -Conceptualized and designed levels and gameplay modes in such titles as Topple 2 and Dr. Awesome. -Coordinated asset delivery among external sound, art, and localization teams. -Organized and prioritized items discovered by external QA teams on the various titles. -Currently working on two new titles while managing the live update process for all currently released titles.

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    2007 - 2008

    yahoo

    Software Engineer

    Currently in a role where I'm prioritizing and allocating work items and projects, dealing with client issues directly through support, communicating our status with other departments (QA, Ops, SysAdmins, AdServer, ReportWare). Diving a little bit into product management -- information gathering and specification writing. On top of that, still developing our current system YieldManager, which is written in PHP/mySQL that heavily utilized Ajax and XML.

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    2006 - 2007

    right media

    Web Developer

    Before being acquired by Yahoo!, designed and developed features and products for our main web application in a LAMP environment. See Yahoo! job for more details.

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    2003 - 2004

    atlanticare

    Web Software Developer

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    2002 - 2003

    pjm interconnection

    Assistant Web Master

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    2001 - 2002

    department of health and human services

    Computer Specialist

Experience

37 Skills

Advertising

AJAX

ajax

Analytics

architecture

Backend

Blockchain

Database Design

Database Design

Design

Founder

Hypertext Transfer Protocol (HTTP)

Information Architecture

Information Architecture

iPhone

JavaScript

Javascript

Logic and Reasoning

Management

Mobile Applications

Mobile Games

MySQL

MySQL

Online Advertising

Online Advertising

operations

PHP

PHP

Product Management

Product Management

product manager

Senior Software Engineer

Software Development

Software Engineer

Unity

Video Games

Web

Education