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M&C Saatchi Performance is a global digital media agency that takes a human approach to connecting brands with people, across all channels. 

It delivers cost effective, measurable results for brands through taking the time to understand their business, their objectives and their audiences. Its innovative media strategies are underpinned by data, compelling creative and informed media buying to deliver business growth for its clients.

Its team of specialists manage campaign effectiveness with a relentless focus on optimising channels, content, format and placements. 

Founded in 2006 as a mobile agency, M&C Saatchi Performance is built on serving brands in the modern landscape, where everything is measurable and accountable across digital touchpoints, at all times.

Forward-thinking growth marketing agency, delivering world-class digital services to help brands connect to today's modern consumer.

McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is the irrefutable leader in the business of creativity. The company is united across 100+ countries by a single mission: To help brands earn a meaningful role in people's lives. By developing a deep strategic understanding of our clients’ businesses and their consumers, we create evocative and effective brand communications. It’s powerful and innovative creativity that helps marketers grow their brands and businesses…and it’s what we are committed to achieving every day, everywhere, and for every client.
 
Worldgroup today spans— and integrates— a broad range of global practices including:

•	McCann (advertising)
•	MRM (digital marketing/relationship management)
•	Momentum Worldwide (sponsorship & experiential)
•	McCann Health (professional/dtc communications)
•	CRAFT (global production)
•	UM (media management)
•	Weber Shandwick (public relations)
•	FutureBrand (consulting/design)


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The Times of India is India’s most-read English newspaper. More than 13.5 million readers wake up to one of its 13 editions every morning. With a daily circulation of more than 4 million copies, it is the world’s largest-selling English newspaper. 

The Times of India’s website (www.timesofindia.com) ranks among the world’s most-visited news sites.

Allita Lavina Crasto

Art Director, Asia-Pacific at M&C Saatchi Performance

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Experience

2021 - Present

mc saatchi performance

2019 - 2021

the glitch

2018 - 2019

the glitch

2015 - 2017

mccann worldgroup

2015 - 2015

blue apple digimedia

2014 - 2014

ogilvy mather

2013 - 2013

times of india

1 Skills

designer

Education

2017 - 2018

university of the arts london

Design for Visual Communication

2012 - 2015

st. xaviers college

Mass Media & Communication (Advertising)

2010 - 2012

rajhans vidyalaya

Science

2008 - 2010

cambridge school mumbai

2006 - 2008

sharada mandir school

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