Aditya Ahluwalia

Product | Enterprise SaaS | Consumer SaaS | Growth (Inbound + Community) |

10.7

Years of Experience

Education

universit catholique de louvain, mdi gurgaon, dtu

Companies

convosight, 22 feet, independent, skillenza, explorelifetraveling, diky technologies pvt. ltd., airtel, airtel, cocacola, naukri ka jugaad

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Experience

2020 - Present
convosight
Director of Growth
Driving all things growth @ Convosight using Community - https://www.facebook.com/groups/fbgroupgrowth/ Content - https://www.convosight.com/blogs/ Product - https://www.convosight.com/
2018 - 2020
22 feet
Lead Product and Analytics
* Leading a team of 55 people across technology, product, analytics, and UX for all brands of DDB Mudra * Directly lead the digital transformation of the biggest motorcycling brands in India - scaled the revenue to 22feet from the brand by 4X in one year. * Directly lead the retention and engagement programs for the mobile app of one of the largest QSRs globally, in India. Launched this app in India in 2019 Jan.
2018 - 2018
independent
Marketing Consultant
NanoHealthCare Token - a blockchain-powered ecosystem of Health and Wellness.
2017 - 2018
skillenza
Head of Growth
Skillenza is one of the biggest developer relations and developer hiring companies in India. * Lead a team of 7, across Growth, Product and Product Design * Defined the product roadmap and shipped the new version of Skillenza * Integrated content, email, social media, paid ads and community partnerships to grow the Skillenza user base by 50% to 350,000 in 9 months * Executed 50+ challenges, driving 30% acquisitions from student hackathons and 70% from ongoing enterprise challenges and meetups. * Optimised acquisition to achieve a challenge "View to Application" conversion rate of 15% * Optimised retention to achieve a challenge “Apply to Qualify” conversion rate of 25%
2016 - 2017
explorelifetraveling
Consultant Marketing
ExploreLifeTraveling is a community focussed, home sharing platform. * Scaled the monthly revenue to 3X in 6 months via Facebook ads and offline events
2015 - 2016
diky technologies pvt. ltd.
CEO Co Founder
DIKY(I Know You) was a dating app, which suggests curated people nearby based on your personality. * Grew DIKY to a user base of 10, 000+ (iOS + Android versions) * Led a team of 5 across technology, design, and marketing * Worked on user onboarding and personality crowdsourcing engine * Won $35,000 in competitions + successful crowdfunding campaign worth $5000
2014 - 2015
airtel
Manager Marketing - Airtel Money
National Head - Usage and Retention for Airtel Money • Coordinate with 18 Circles nationally for the execution of UnR plans to manage the Own Base • Coordinate with the Airtel Money Team to create solutions which help Acquire better, increase the Usage and Retain base • Create and Execute all online UnR activities centrally for WAP/App part of Airtel Money Also Responsible for Managing Alliances for Digital Payment Integration for Airtel Money
2013 - 2014
airtel
Assistant Manager Sales
Bharti Airtel Ltd - Young Leader (Assistant Manager) Circle - Bihar and Jharkhand Territory Manager – Bhagalpur (Mobility) 1 July ‘13 to 13 Oct ’13 (15 weeks) • Managed business of over INR 3.5 million spread across 3 product lines (Prepaid, Data and Airtel Money) • Grew Data Revenues by over 100%, June exit to Sept exit by undertaking innovative initiatives • ‘Best TM’ for the month of Sept, achieved a 2.2% increase in Customer Market Share in a challenger market CSR Stint – Kurukshetra (Satya Bharti School Sudpur) 14 Oct ‘13 to 26 Oct ’13 (2 weeks) • Managed all the operations of a Satya Bharti School (strength – 70 students) for 2 weeks Marketing – Airtel Center Gurgaon (Mobile Data Team) 28 Oct ‘13 to 11 Dec ’13 (6 weeks) • Conceptualized and designed “Airtel Gurus - www.airtelgurus.com” a product to help increase Mobile data adoption rates • Coordinated with cross functional teams (Brand, Data, IT, U&R and Bharti Softbank) for successful execution of the project Customer Service Division – Patna (Prepaid Activations) 12 Dec ‘13 till 11 Jan’ 14 (4 weeks) • Working on increasing the percentage of same day activations i.e. faster activations for entire Bihar and Jharkhand Circle • Developed an action plan for over 1200 distributors which is being currently being executed at Circle level Territory Manager – Ranchi (Mobility) 13 Jan ‘14 to present • Managed a business of over INR 30 million (monthly) - spread across 4 product lines (Prepaid, Data, DTH and Airtel Money) • Handled and off roll team of 30 spread across 2 distributors – 1 Urban and 1 Rural • Customer share increased by 0.6%, ARPU YoY growth – 14%, Consumption YoY growth – 35%, Gross Revenue growth – 30%, and Data percentage to Gross Revenue crossed 10%
2012 - 2012
cocacola
Summer Intern
The project involved implementing the preliminary work done in the Eating & Dining Channel (Franchise Owned Bottler system) to increase incidence in the Snack/Roll shops in Kolkata city by: • Successfully executing 3 pilot models in 60 street food shops distributed across 3 different locations in Kolkata to determine the most profitable and sustainable model in this channel • Responsible for coordinating with members of three different entities to successfully execute the above pilots - Bottling plant of Coca Cola in Kolkata, Ogilvy Action and Coca Cola India Inc. • Achievements: Bottling plant owner satisfied with the pilot execution and ordered full scale rollout in Kolkata (1500 street food shops), project featured in an article in Brand Equity (Economic Times) on 6 June, 2012
2010 - 2011
naukri ka jugaad
Co Promoter
• A project which aimed to guide the students to prepare for their internships and final placements during under-graduation • Responsible for marketing, publicity and content development of the start-up and generated wealth of over ` 0.1 million

Experience

35 Skills

Analytics

analytics

Blockchain

Brand Management

Business Analysis

Business Development

Business Strategy

Competitive Analysis

CRM

Cross-functional Team Leadership

Customer Relationship Management (CRM)

Customer Retention

Energetic Leader

Entrepreneurship

Hypertext Transfer Protocol (HTTP)

Initiator

Leadership

Management

Management Consulting

Market Research

Marketing

marketing

Marketing Management

Marketing Strategy

Mobile

Product Development

Product Management

Project Management

SaaS

Sales

Self-motivated Team Player

Start-ups

Strategy

Team Management

User Experience (UX)

Education

2012 - 2012
universit catholique de louvain
Exchange Program
Business Administration and Management, General
2011 - 2013
mdi gurgaon
MBA
Marketing
2007 - 2011
dtu
B.E
Mechanical Engineering