Aditya Anand

Cofounder, CMO at Yogabar | On a mission to make India eat healthier 💪 |

12.9

Years of Experience

Education

birla institute of technology and science pilani dubai, birla vidya niketan, birla public school

Companies

self employed, practo, genii, accenture, accenture, asteco property management, nishash shipping agency, self employed

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Experience

2018 - 2019
self employed
Consultant
A year-long sabbatical backpacking across several countries across South America, SE Asia and North America. Undertook remote consulting projects.
2015 - 2018
practo
Product
Responsible for establishing enterprise Product Market Fit and building new product-lines for Querent: - Launched an AI Population Health Management suite (Care Coordination, Predictive Analytics, and Patient Outreach) for US Healthcare Providers. - Built an analytics layer aggregating the country’s largest healthcare data platform (30 Mn patients) and piloted marketing-analytics products for domestic pharmaceutical companies. --------- Responsible for the search experience and growth of the Doctor Marketplace. Ownership for metrics: MAU, Conversion Rate: - Launched a new mobile-first web experience built from the ground up resulting in a 42% increase in daily transactions. - Increased organic traffic by ~80% by focussing on improving supply (100K doctors) and growth-hacking --------- Responsible for driving and executing important company-wide initiatives as a product leader: - Led the implementation of a new brand identity involving more than 150 team members - Aggregated UI/Behavioural data across the user-journey for all platforms and products capturing 2.2Bn events. Used by teams for marketing interventions and product insights.
2011 - 2015
genii
CEO/Co-founder
Founded Genii -- A bootstrapped product consulting firm. Grew a bootstrapped company to a healthy profitable business with a team of seventeen product, engineering, marketing, and design members. Genii was acquired by Practo to augment product capabilities. Built 30+ products across multiple verticals including finance, travel, and e-commerce with a limited brief from CXOs. A few examples: • Big Decisions: Designed and developed tools for a content-oriented Fintech product. (Newscorp) • Brokers Please Excuse: Built a property management CRM and consumer portal. Acquired by Edelweiss • My Travel Genie: Product partner for a travel engine created from scratch generating ARR $2mm. • Few Others: HDFC Red (Acquired by Quikr), Asaan Jobs (By Quikr), Transerv (Series D - Faering Capital)
2011 - 2011
accenture
Associate Software Engineer
Worked on Automated Regulatory Reporting Tool (ARRT) for JP Morgan Chase.
2011 - 2011
accenture
Greenfield Trainee
Topped the Accenture Greenfield Training Programme for fresh graduates
2010 - 2010
asteco property management
Intern
Asteco is the largest property management company in the UAE. Responsible for re-designing and developing a new version of the their property portal.
2008 - 2008
nishash shipping agency
Intern
Digitised several key processes and systems including management of vendors, clients and inventory. Responsible for the creation of the company's first website.
2008 - 2011
self employed
Freelance Consultant
Freelanced for several companies in UAE and India. Of special significance was a desktop software designed for Intel which was used at stores across Middle East.

Experience

16 Skills

analytics

Artificial Intelligence (AI)

Consulting

CRM

Customer Relationship Management (CRM)

Design

E-commerce

finance

Founder

Healthcare

marketing

Mobile

Predictive Analytics

Search

ui

Web

Education

2006 - 2010
birla institute of technology and science pilani dubai
Bachelor of Engineering (B.E.)
Mechanical Engineering
2004 - 2006
birla vidya niketan
Physics, Chemistry, Maths, Computer Science.
2000 - 2004
birla public school
Matriculate