Aditya Dixit

Leading Frontend Engineering at Cult.fit | React.Js | Next.Js | JavaScript | Architect | ex-Media.net (Directi) - Driving Revenue Growth with Scalable Frontend Systems |

Aditya Dixit is a highly skilled and experienced Technology Enthusiast, Prototyping Expert, and Frontend Architect with over 7 years of relevant experience. He is proficient in ReactJs, JavaScript, Redux, Vue.js, jQuery, HTML5 CSS3, and has extensive experience in Ad-tech, Ed-tech, AI, and

8

Years of Experience

Education

Companies

cult.fit, stealth mode startup, whitehat jr, whitehat jr, directi, directi, startups

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Experience

2021 - Present
cult.fit
Platform Engineering
• Currently Involved in revamping existing Official Webapp (React + Redux + Thunk). Trying to change the face of the cult. fit website after 5years • Created VyuAnimation Library in Js from scratch,which is being used for Scroll Jacking and Parallax • Architected Frontend Analytics framework with React + Redux for tracking funnels and impressions resulting in better coverage and improved user metric • Improved Core Web Vital, for better SEO and improved Click-through rates
2021 - 2021
stealth mode startup
Technical Lead
• Led the initial product development for multiple development partners owned end to end Frontend Development from Feature Conceptualisation, Architectural Planning, till Features implementations and Release • Actively worked with Founders, End Users, NLP + Backend team, and other stakeholders at all stages of development including fine-tuning the user journey • Implemented Features and funnels in Client Dashboard Project showcasing Thematic Analysis of User Feedbacks from different channels, scope was to reduce 3-week user onboarding down to 3 days onboarding, and optimize Customer Acquisition Cost
2020 - 2021
whitehat jr
Lead Software Engineer - Growth and Core Development
• Led multiple Growth Projects and Played a key role in product definition & development, prioritization, sprint planning & release management • Actively working with all the stakeholders CEO, CTO, VPs (Product, Design, Marketing, Sales) backend team, and customers for feature conceptualization till UAT and release • Worked closely with CXOs and VPs for development and launch of World's First Logic and Math Championship for kids 🏅 Earned a spot in Hall of Fame of WhitehatJr
2019 - 2020
whitehat jr
Senior Software Developer
• Architected Student & Teacher web-app from scratch including the Authentication and Authorisation framework, presentation, service, and business layers 🏆 Hackathon Winner for Growth worked on automating tech setup architecture for end-users, by implementing it as a guided tour based on Fourier Transform and sampling of Audio and Video Data. • Architected Core Frontend Foundation for WhitehatJr that serves as the backbone of its education platform, and supports smooth learning experience
2018 - 2019
directi
Frontend & UI Development - UI Developer
• Led a team for the development of Admin Interface for S2S Keywords and Campaigns Launch based on Vue.js and Vuex • Developed multiple Premium Senti-Meta products, targeted for SEO through Server Side Rendering with Next.js • Developed Huntsman - the bug archive infrastructure from scratch including its integration with existing processes and Mantis • Led development of Postmail - Interactive Web Client for sending HTML Mail to test environments using React.js, MySql, Laravel
2017 - 2018
directi
Frontend and UI Development - Associate UI Developer
• Worked on multiple agile web projects in JavaScript using React.js, Vue.js, Laravel, MySql, HTML5, CSS3, ES6, Babel, Git, Yarn • Created 300+ Pixel Perfect creatives which are currently distributed over MSN-Bing network and other partners • SERP, Mailers, Ad-Landers and Contextual Ad units, Landing Sites, Multi-page web-apps for Yahoo-Bing Network • Intensive cross browser implementation with HTML, CSS, JS, PHP, MySql, CakePHP and Ad-pixels
2016 - 2017
startups
Web and API Development (Full Stack)
As Fresh Graduate out of college being consistent rankholder, i had multiple campus placement offers, but i rather chose to pursue ambitious startup dream, have created multiple MVP for us and for other startups, pitched VC, have seen funding rounds, seen the inception and journey of these projects. During this phase, i honed my skills in HTML, CSS, React.js, Vue.js, PHP and Laravel, have created multiple products. One of the best phase of my life that made me up for public speaking, team handling and created intense desire for being part of startups & take it to positive unit matrix, high profit, and finally towards glory of unicorn.