Profile

Aditya Ghosh

Lead Product Manager | Building Techjockey.com | Ex-Urban Company, FabHotels | MDI, Gurgaon |

9.1

Years of Experience

Education

Companies

techjockey.com, techjockey, planetspark, indian institute of technology delhi, indian institute of management sirmaur, learningtoshare, management development institute, indian institute of management kashipur, fabhotels, urban company, urban company, urban company, urban company, urban company, alstom

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Experience

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    2022 - Present

    techjockey.com

    Lead Product Manager

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    2020 - 2022

    techjockey

    Senior Product Manager

    Founded by Akash Nangia and Arjun Mittal in 2016, TechJockey is an online one-stop-shop marketplace for all your software needs. The basic idea is to let the small businesses and SMEs avail end-to-end software requirement TechJockey has over 12,000 products listed across industries like retail, e-commerce, ITES, hospitality, healthcare, education and others. TechJockey sells products from 300+ categories and has partnered with over 5500 software vendors such as Microsoft, Tally, Sophos, Greytip HR, Spine Technologies as well as small vendors from tier 2 and tier 3 cities Responsibilities: • Market & Customer/Consumer Understanding: Understanding the software user behaviour market and needs of users deeply through data analysis, a/b testing, customer, and consumer interviews, user research, competition analysis and other qualitative/quantitative techniques • Problem Identification & Prioritization: Adopting a structured approach identifying what problems are needed to be solved and breaking them down into smaller chunks. Prioritizing what problems are needed to be solved now vs. later • Solution Discovery: Facilitating processes to come up with the problem solution ideas to solve the prioritized problems. Harnessing the creativity of not just myself but of other teams such as design, engg., and business. Experiment with multiple solution ideas and testing them using MVPs and MLPs ( Most Loveable Product ), prototypes • Product Delivery and Roadmap Creation: Defining detailed product requirements and working collaboratively with cross-functional teams (design, engg. business, analytics, etc.) aiming to solve different pain points, problem statements. • Go-to-Market/Live Planning: Creating a go-to-market/live plan working with business/marketing stakeholders/engg teams to maximize product adoption, better experience and success • Adoption & Metrics: Defining product amd business metric, and track them continuously

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    2020 - 2020

    planetspark

    AVP, Product & Growth

    PlanetSpark: Recognized as 10 Most Promising Education Platform 2018 by Silicon India Magazine. PlanetSpark platform leverages powerful technology to provide live online classes to K8 learners on English Communication, Public Speaking, Robotics, Coding, Mental Maths, STEM courses and other 'new age' skills. PlanetSpark is on a journey to make the traditional and unorganized tuitions obsolete through its virtual classroom Part of the core team and responsible for: • Overall growth/acquisition/retention/monetization and driving the digital marketing channel by utilizing the correct strategies for lead generation, assessing market opportunities & formulating goals. • Responsible for implementing the best product and service presentation to ensure maximum revenue through performance and lead funnel • Responsible for driving the Brand image to support sustainable and profitable market share growth, with a 360 degree marketing plan • Leading and supporting initiatives to drive user feedback/research, acting as the voice of the customer and ensuring that product decisions are based on in-depth analysis, and value data over opinions • Working with the team, leveraging the CRM framework and KPIs as a channel to drive user engagement, customer satisfaction, and user segmentation to drive conversion and retention • Drive the development of social media tactics for direct selling in terms of channel strategy, retargeting, and media. Set up and monitor KPIs that drive conversion to purchase on channels such as Facebook, SEM, SMS, IVRs, and others

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    2019 - 2019

    indian institute of technology delhi

    Guest Lecturer

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    2019 - 2019

    indian institute of management sirmaur

    Guest Lecturer

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    2019 - Present

    learningtoshare

    Founder

    Learningtoshare is a platform where you can hire speakers, professional trainers for academic and professional purposes. Topics covering Product Management, Digital Marketing, Data Visualization, Google Analytics, Growth Hacking, LinkedIn as Career Counselor and many more. We also help students, professionals in building their online visibility. We can help you with leveraging LinkedIn and other platforms. Apart from that we can also help you with Job assistance

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    2019 - Present

    management development institute

    Guest Lecturer

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    2019 - 2019

    indian institute of management kashipur

    Keynote Speaker

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    2017 - 2019

    fabhotels

    Product Manager

    Integral part of the product team (B2C) and working on research, analysis & generation of actionable insights to define the product strategy & roadmap for building best-in-class website experiences for all the users. Created important dashboards, generating insights and helping the stakeholders, marketing and revenue team to improve conversions. Taking care of new product features and funnel optimization • Analyze the available data to understand the type of visitors visiting the website and figure out the leaks in the website and suggest corrective measures to solve these problems • Taking complete ownership of the production processes and organizational level needs for smooth execution of the process • Generate hypothesis associated to feature/experience, Identify experiments, research studies and/or A/B experiments to validate/reject the hypothesis • Working on important product modules in order to drive conversion rate and revenue growth • Share insights from hypothesis validation exercises with cross-functional teams • Lead decision-making for validation/rejection of the hypothesis • User research to develop an understanding of user behavior, pain points, and improvement opportunities and assess every step of all product funnels & identify opportunities to improve conversion across funnels to build great consumer journeys

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    2017 - 2017

    urban company

    Marketing Manager

    •Was managing Search Engine Marketing Campaigns for UrbanClap Customer Acquisition. •Funnel Optimisation and Budgeting •Developing and executing SEM campaigns through-Growing our keyword portfolio, manage the program with potentially millions of keywords and find new search venues to advertise in. •Optimize our keywords portfolio through testing with ad copy, landing pages, bidding strategies, negative keywording,etc.- track, report, and analyze the initiatives and campaigns. •Solid understanding of performance marketing, conversion, and online customer acquisition- In-depth experience with website analytics tools (e.g. Google Analytics etc.)- Experience with bid management tools (Adobe Media Optimisation) Major Accomplishments: • Increasing demand by 72 % in 7 months from Search Engine Marketing Campaigns • Increasing Return On Ad Spend (ROAS) by 69 % and reducing Cost Per Request (CPR) by 21 % in 7 months

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    2016 - 2017

    urban company

    Product Marketing Manager

    Lead Urbancompany.com Product Marketing, India’s largest service market place. Responsible for entire Sign-Up to Approval funnel, Funnel effectiveness and funnel drop improvements, conversion improvements, cost cutting strategies, growth hacks for database building, mobile marketing all single-handedly. Major Accomplishments: • Increasing Paid Sign-Up conversion by 17% without investing high capitals and reducing the expenditure by 76% with growth hacks and mobile marketing • Bringing the CPA down by 54% with using growth hacks • Increasing the Database to Sign-Up conversion by 3x with better effective campaign flows and content • Building high-quality database and increasing the database count by 40%

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    2016 - 2016

    urban company

    Associate Product Marketing Manager

    Responsible for database building for professional acquisition, product marketing that is building sign-ups via channels like Facebook, SMS, IVRs, Mailers, WhatsApp and Growth hacks. Single-handedly responsible for making all IVR flows, notification campaigns, campaign management, mobile and digital marketing. Major Accomplishments: • Increasing relevant professional database by 25 % with growth hacks and important product change feature. • IVR funnel improvement by 1.5x and SMS funnel improvement by 2x with data-driven campaign designs. • Bringing Install to Sign-Up funnel by 10% with well-designed communication flows.

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    2015 - 2016

    urban company

    Digital Marketing Associate

    Handled Facebook marketing, SMS, IVR and Email Marketing. Responsible for various funnel improvements. Worked closely with the content team and used various creative ideas to generate effective results.

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    2015 - 2015

    urban company

    Business Development Associate

    Worked in the central team and was responsible for training and engagement of the professionals. Responsible for keeping the no response metrics as low as possible. Used heat maps and worked with the category team for a strategical acquisition model.

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    2014 - 2014

    alstom

    Engineering Intern

    Designed a Lube Oil System of a Gas Power Plant in using Simulation tools in MATLAB considering different parameters like pressure , timing factors, peak time etc, of the system and concepts of control theory. Simulation was done to observe the behavior of the system in different conditions. Full report with outputs and conclusions on the same was made and presented to lead engineer of Alstom Power.

Experience

32 Skills

a/b testing

analytics

Communication

Creativity

CRM

Customer Relationship Management (CRM)

Customer Retention

customer satisfaction

Data Analysis

Data Visualization

Design

Digital Marketing

E-commerce

Education

Growth Hacking

Healthcare

Lead Generation

marketing

Prioritization

Product Management

product manager

Research

Research Scientist

Retail

Robotics

Search Engine Marketing (SEM)

social media

strategy

test

testing

User Acquisition

User Research

Education

    Colleagues at techjockey.com

    Archit Tyagi

    Associate Product Manager

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    Aditya Ghosh

    Lead Product Manager

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    Pranav Gupta

    Software Development Engineer

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    Vipul Maheshwari

    Inside Sales Manager

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    Others named Aditya

    Aditya Nanekar

    Senior Associate Air Quality and Noise Engineer

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    Aditya S Rajawat

    Technical Lead Android

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    Aditya Bhojani

    Software Developer

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    Aditya Patil

    Software Development Engineer

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    Aditya Katti

    UI/UX Head

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    Colleagues at techjockey

    Mukul Gupta

    Product Operations

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    Shariya ali

    Software Engineer

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    Colleagues at planetspark

    Mahwish Khanam

    Human Resources Associate

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    Manish Dureja

    Vice President Marketing

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    Trina Mitra

    Human Resources Manager

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    Nikhil Sharma

    Software Engineer

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