Aditya Ghosh

Lead Product Manager | Building Techjockey.com | Ex-Urban Company, FabHotels | MDI, Gurgaon |

9.1

Years of Experience

Education

Companies

techjockey.com, techjockey, planetspark, indian institute of technology delhi, indian institute of management sirmaur, learningtoshare, management development institute, indian institute of management kashipur, fabhotels, urban company, urban company, urban company, urban company, urban company, alstom

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Experience

2022 - Present
techjockey.com
Lead Product Manager
2020 - 2022
techjockey
Senior Product Manager
Founded by Akash Nangia and Arjun Mittal in 2016, TechJockey is an online one-stop-shop marketplace for all your software needs. The basic idea is to let the small businesses and SMEs avail end-to-end software requirement TechJockey has over 12,000 products listed across industries like retail, e-commerce, ITES, hospitality, healthcare, education and others. TechJockey sells products from 300+ categories and has partnered with over 5500 software vendors such as Microsoft, Tally, Sophos, Greytip HR, Spine Technologies as well as small vendors from tier 2 and tier 3 cities Responsibilities: • Market & Customer/Consumer Understanding: Understanding the software user behaviour market and needs of users deeply through data analysis, a/b testing, customer, and consumer interviews, user research, competition analysis and other qualitative/quantitative techniques • Problem Identification & Prioritization: Adopting a structured approach identifying what problems are needed to be solved and breaking them down into smaller chunks. Prioritizing what problems are needed to be solved now vs. later • Solution Discovery: Facilitating processes to come up with the problem solution ideas to solve the prioritized problems. Harnessing the creativity of not just myself but of other teams such as design, engg., and business. Experiment with multiple solution ideas and testing them using MVPs and MLPs ( Most Loveable Product ), prototypes • Product Delivery and Roadmap Creation: Defining detailed product requirements and working collaboratively with cross-functional teams (design, engg. business, analytics, etc.) aiming to solve different pain points, problem statements. • Go-to-Market/Live Planning: Creating a go-to-market/live plan working with business/marketing stakeholders/engg teams to maximize product adoption, better experience and success • Adoption & Metrics: Defining product amd business metric, and track them continuously
2020 - 2020
planetspark
AVP, Product & Growth
PlanetSpark: Recognized as 10 Most Promising Education Platform 2018 by Silicon India Magazine. PlanetSpark platform leverages powerful technology to provide live online classes to K8 learners on English Communication, Public Speaking, Robotics, Coding, Mental Maths, STEM courses and other 'new age' skills. PlanetSpark is on a journey to make the traditional and unorganized tuitions obsolete through its virtual classroom Part of the core team and responsible for: • Overall growth/acquisition/retention/monetization and driving the digital marketing channel by utilizing the correct strategies for lead generation, assessing market opportunities & formulating goals. • Responsible for implementing the best product and service presentation to ensure maximum revenue through performance and lead funnel • Responsible for driving the Brand image to support sustainable and profitable market share growth, with a 360 degree marketing plan • Leading and supporting initiatives to drive user feedback/research, acting as the voice of the customer and ensuring that product decisions are based on in-depth analysis, and value data over opinions • Working with the team, leveraging the CRM framework and KPIs as a channel to drive user engagement, customer satisfaction, and user segmentation to drive conversion and retention • Drive the development of social media tactics for direct selling in terms of channel strategy, retargeting, and media. Set up and monitor KPIs that drive conversion to purchase on channels such as Facebook, SEM, SMS, IVRs, and others
2019 - 2019
indian institute of technology delhi
Guest Lecturer
2019 - 2019
indian institute of management sirmaur
Guest Lecturer
2019 - Present
learningtoshare
Founder
Learningtoshare is a platform where you can hire speakers, professional trainers for academic and professional purposes. Topics covering Product Management, Digital Marketing, Data Visualization, Google Analytics, Growth Hacking, LinkedIn as Career Counselor and many more. We also help students, professionals in building their online visibility. We can help you with leveraging LinkedIn and other platforms. Apart from that we can also help you with Job assistance
2019 - Present
management development institute
Guest Lecturer
2019 - 2019
indian institute of management kashipur
Keynote Speaker
2017 - 2019
fabhotels
Product Manager
Integral part of the product team (B2C) and working on research, analysis & generation of actionable insights to define the product strategy & roadmap for building best-in-class website experiences for all the users. Created important dashboards, generating insights and helping the stakeholders, marketing and revenue team to improve conversions. Taking care of new product features and funnel optimization • Analyze the available data to understand the type of visitors visiting the website and figure out the leaks in the website and suggest corrective measures to solve these problems • Taking complete ownership of the production processes and organizational level needs for smooth execution of the process • Generate hypothesis associated to feature/experience, Identify experiments, research studies and/or A/B experiments to validate/reject the hypothesis • Working on important product modules in order to drive conversion rate and revenue growth • Share insights from hypothesis validation exercises with cross-functional teams • Lead decision-making for validation/rejection of the hypothesis • User research to develop an understanding of user behavior, pain points, and improvement opportunities and assess every step of all product funnels & identify opportunities to improve conversion across funnels to build great consumer journeys
2017 - 2017
urban company
Marketing Manager
•Was managing Search Engine Marketing Campaigns for UrbanClap Customer Acquisition. •Funnel Optimisation and Budgeting •Developing and executing SEM campaigns through-Growing our keyword portfolio, manage the program with potentially millions of keywords and find new search venues to advertise in. •Optimize our keywords portfolio through testing with ad copy, landing pages, bidding strategies, negative keywording,etc.- track, report, and analyze the initiatives and campaigns. •Solid understanding of performance marketing, conversion, and online customer acquisition- In-depth experience with website analytics tools (e.g. Google Analytics etc.)- Experience with bid management tools (Adobe Media Optimisation) Major Accomplishments: • Increasing demand by 72 % in 7 months from Search Engine Marketing Campaigns • Increasing Return On Ad Spend (ROAS) by 69 % and reducing Cost Per Request (CPR) by 21 % in 7 months
2016 - 2017
urban company
Product Marketing Manager
Lead Urbancompany.com Product Marketing, India’s largest service market place. Responsible for entire Sign-Up to Approval funnel, Funnel effectiveness and funnel drop improvements, conversion improvements, cost cutting strategies, growth hacks for database building, mobile marketing all single-handedly. Major Accomplishments: • Increasing Paid Sign-Up conversion by 17% without investing high capitals and reducing the expenditure by 76% with growth hacks and mobile marketing • Bringing the CPA down by 54% with using growth hacks • Increasing the Database to Sign-Up conversion by 3x with better effective campaign flows and content • Building high-quality database and increasing the database count by 40%
2016 - 2016
urban company
Associate Product Marketing Manager
Responsible for database building for professional acquisition, product marketing that is building sign-ups via channels like Facebook, SMS, IVRs, Mailers, WhatsApp and Growth hacks. Single-handedly responsible for making all IVR flows, notification campaigns, campaign management, mobile and digital marketing. Major Accomplishments: • Increasing relevant professional database by 25 % with growth hacks and important product change feature. • IVR funnel improvement by 1.5x and SMS funnel improvement by 2x with data-driven campaign designs. • Bringing Install to Sign-Up funnel by 10% with well-designed communication flows.
2015 - 2016
urban company
Digital Marketing Associate
Handled Facebook marketing, SMS, IVR and Email Marketing. Responsible for various funnel improvements. Worked closely with the content team and used various creative ideas to generate effective results.
2015 - 2015
urban company
Business Development Associate
Worked in the central team and was responsible for training and engagement of the professionals. Responsible for keeping the no response metrics as low as possible. Used heat maps and worked with the category team for a strategical acquisition model.
2014 - 2014
alstom
Engineering Intern
Designed a Lube Oil System of a Gas Power Plant in using Simulation tools in MATLAB considering different parameters like pressure , timing factors, peak time etc, of the system and concepts of control theory. Simulation was done to observe the behavior of the system in different conditions. Full report with outputs and conclusions on the same was made and presented to lead engineer of Alstom Power.