Aditya Mankad
Manager, Media Buying - Media.net | JioSaavn | MICA | Wipro
6.2
Years of Experience
Education
mica the school of ideas, vishwakarma government engineering college, amity high school bharuch
Companies
directi, directi, quixote, jio, the project cafe, chaaipani, wipro
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Aditya's contact details
Email (Verified)
adiXXXXXXXXXXXXXXXXXom
Mobile Number
+91XXXXXXXX34
Experience
2021 - Present
directi
Manager - Campaign Management
- Handling buy-side operations for Media buying using Media.net's search partnerships (CPC, CPM & CPA Demand) - Managing a team of 9 members with underlying responsibilities of L&D, Mentoring, and Goal-setting
2020 - 2021
directi
Associate Manager - Media Buying
- Coordinated with internal stakeholders - Supply, Product, Bidder, Research, Compliance, Design for optimization & growth objectives
2020 - 2020
quixote
Marketing Consultant
1. Carried out Consumer Behaviour Research, Precision Marketing and Campaign Management for Scouto 2. Developed a comprehensive marketing plan and communications module with a focus on branding (brand voice and values) 3. Collaborated with the team to ideate and execute a gamification strategy
2019 - 2019
jio
Intern - Brand Solutions
1. Worked on client pitches in coordination with ad sales team for business development 2. Devised customised music and content strategy solutions basis client brief for PayTm, PhonePe, Google Pay, IndusInd Bank, Franklin Templeton, Kinder Joy, Tic Tac, Lipton, Cadbury, Colgate, Stayfree and, Amazon Prime Video 3. Generated 200 leads from the BFSI and Real Estate sector 4. Identified the key market trends, growth drivers, advertising spends, and present solutions 5. Wrote a script of audio ads for Asian Paints, ICICI Bank and, Mastercard basis the client brief 6. Conceptualized an advertiser-funded programme for Colgate with Humans of Bombay 7. Updated sales material with the latest data and consumer insights 8. Conducted qualitative and quantitative brand research- Industry-wide digital spends and prospect new advertisers
2017 - 2017
the project cafe
Curator and Digital Marketing Manager
The Project Cafe is a unique space which doubles up as a cafe and an art gallery. The concept is such that everything that there is at the cafe could be bought. It brings together the experience of Dining with Art, Design, Music, Literature and, Culinary Arts. 1. Onboarded and managed brands across categories 2. Negotiated and executed deliverables for strategic partnerships 3. Designed campaigns and content to increase footfall and drive sales
2016 - 2016
chaaipani
Storyteller
1. Carried out Primary and Secondary Research to scout for leads and to understand the industry trends thus developing an in-depth line of a questionnaire for the story 2. Composed a variety of stories across categories for the website by using research notes, assignment details, and other resources
2015 - 2018
wipro
Security Analyst
I was trained in McAfee ePO, Symantec DLP and Checkpoint Firewall along with policies and frameworks of an IT Company. 1. Handled investigations from various sources in a 24x7 environment 2. Created audit reports on the security alerts on SIEM, Antivirus and, Spam location data
Experience
43 Skills
analytics
Blogging
Business Development
Cascading Style Sheets (CSS)
Content Marketing
Content Strategy
Creative Writing
Creativity
Data Analysis
Design
Digital Media
Event Management
Event Planning
Growth Strategies
HTML
Leadership
Market Research
marketing
Media Planning
Microsoft Excel
Microsoft Office
Microsoft PowerPoint
Networking
operations
optimization
Poetry
Programmatic Media Buying
Project Management
Public Speaking
Research
Research
Research Scientist
Sales
Search
Social Media
Social Media Marketing
Spoken Word Poetry
Strategic Planning
strategy
Team Building
Team Management
Teamwork
WordPress
Education
2018 - 2020
mica the school of ideas
PGDM
Strategic Marketing and Communication
2011 - 2015
vishwakarma government engineering college
Bachelor of Engineering (B.E.)
Instrumentation and Control Engineering
2001 - 2010
amity high school bharuch
Higher Secondary Education
