About

Adrija Ashrita is a highly experienced CRM Developer with over 9 years of relevant experience. Currently working at Iowa State University, she is responsible for developing and maintaining the CRM system. Adrija has a Master's degree in Information Systems from Iowa State University, which has equipped her with the knowledge and skills necessary to excel in her role. In her previous role as Associate Director of Admissions Services at Wartburg College, Adrija managed the CRM system JRM/Salesforce and coordinated all data sharing and exchange with vendors. She analyzed admissions data and modeled enrollment projections to inform budget and programmatic decisions. Adrija also supervised two full-time staff and trained students to assist in duties. Adrija's expertise in data mining using SQL and creating and maintaining import/export processes using Informatica for mass data loads is impressive. She has experience in mapping data from sources such as Common Application, Royall, SAT, ACT, Cappex, and others. Her ability to create custom analytics reports and efficient HQL/SQL queries while analyzing query results using Excel or other statistical tools is commendable. At Scientific Games, Adrija worked as an Analytics Engineer in Marketing. She determined campaign strategy by comparing metrics with A/B testing and identified areas of opportunity from analysis, providing descriptive KPIs such as ROI, DAU, LTV, etc. for forecasts. Adrija also coordinated with cross-functional teams to increase customer retention and monetization. Adrija's tech stack includes SQL, Salesforce, and test. She is a highly skilled professional with a proven track record of success in the field. Her ability to analyze data and provide insights to inform decision-making makes her a valuable asset to any organization.