Profile

Alice Phuong Le

Amazon Global Selling | eCommerce | Digital Marketing

Alice Phuong Le is an experienced professional in the eCommerce and digital marketing industry. She is currently working as a part of Amazon's Global Selling team, where she leads the third-party seller business in the SEA>Japan arc. In this role, Alice is responsible for developing Japan

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7.5

Years of Experience

Education

nanyang technological university

Companies

amazon, amazon, rokt, amazon, mccann worldgroup, nanyang technological university, sponsors for educational opportunity vietnam, tiki.vn

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Experience

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    2018 - Present

    amazon

    Amazon Global Selling (3rd-party Seller Business) SEA>Japan

    • Own KPIs for SEA>JP arc • Independently develop Japan market entry program: study product categories and seller profiles; define areas of focus; research blockers such as local laws, platform policies, import/export procedures • Create a new sales package for Southeast Asia, Australia, New Zealand Sellers to enter Japan on Amazon marketplace • Interface daily with cross-functional cross-country teams (onboarding, optimization, marketplace, merchandising, quality assurance) in Japan, Singapore, and India to increase pipeline performance of Japan Launch Program sellers • Recruited and manage 45 strong Sellers from external lead sources (direct outreach, seller communities, service provider networks, and cross-launch) in Southeast Asia countries for Japan Launch program • Own process and sales performance of key accounts (listing quality, advertising, inventory, product selections, deals, etc.) • Own sales Training webinars for different seller groups and manage External Trainers • Source and refer Third-Party Service Providers to global Sellers to overcome Japan entry barrier

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    2017 - 2018

    amazon

    Amazon Global Selling (3rd- party Seller Business) Vietnam>US

    • Launched new sellers from Southeast Asia, Australia, and New Zealand to the US – exceeded targets in two consecutive years • Led the first phase of Business and Market Development in Vietnam: deep dived into seller profiles and their behaviors; managed Amazon’s relationships with seller communities, managed collaboration plans with local major e-commerce players • Managed Brand awareness Programs in Vietnam: Amazon-centric events and Brand Owners training program with VECOM (private association); Media, Influencers and VIP gathering; Amazon Seller hub with IDEA (government agency) • Detected funnel issues faced by Vietnam Sellers (registration, 2SV, SIV) by interacting weekly with Seller communities for feedback and interfaced with the multiple teams in Seattle (US) to resolve them • Worked closely with Product Quality team, Merchant Risk team, and Regional Program Managers to bring down Vietnam CCR (counterfeit complaints) from 7,000ppm to 500ppm

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    2016 - 2017

    rokt

    Advertising Operations Executive

    ROKT is an Australian-founded, globally dominant marketing technology platform used by the largest global e-commerce players and digital advertisers across NA, EU, ANZ and JP (Ticketmaster, Groupon, eBay, Expedia, Hotels.com, Kogan, Dominos, Gumtree, Hoyts, Velocity, easyJet, Dollar Shave Club, Foxtel) • Made sure that all advertising content on the network adhered to ROKT Advertising Policies • Advised global sales team on best campaign implementation practices for their key accounts • Assisted sales team with difficult campaign setups and optimization (involved HTML/CSS coding) • Troubleshot advertiser and partner initiated issues by collaborating effectively with Sales, Product and Engineer teams • Produced technical documentation for internal and external audiences

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    2015 - 2015

    amazon

    Marketing/Account Executive Intern

    Marketing: • Created content for Amazon Global Selling micro-site targeting sellers from Southeast Asia, Australia and New Zealand. • Worked closely with the marketing and the legal team in HQ to get the content approved • Initiated marketing campaigns to promote Global Selling webinars and tested different marketing channels’ effectiveness in Singapore, Malaysia, the Philippines and Vietnam via pilots • Output: Built content for the micro-site; increased the number of webinar registrations by 50% Account Management: • Run email campaigns to generate new sales prospects • Contacted leads to evaluate the sellers' interest in selling on Amazon European marketplaces • Gained hands-on experience with Salesforce throughout the sales cycle • Timely responded to sellers' inquirers and provided support throughout their KYC process • Output: Successfully persuaded eight sellers to launch their businesses on European marketplaces

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    2015 - 2015

    mccann worldgroup

    Market Research Intern

    • Worked with top clients and vendors in Singapore, Malaysia, China and India • Managed effectively vendors by giving instructions, controlling quality and solving daily issues • Output: Helped vendors reduce their processing time by 50%

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    2014 - 2016

    nanyang technological university

    iGave Student Ambassador

    • Persuaded alumni, final-year students, parents and friends of the university to raise fund for iGave • Represented NTU as a goodwill ambassador to resolve alumni’s complaints • Output: Constantly reached and exceeded targets

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    2014 - 2014

    sponsors for educational opportunity vietnam

    Sponsors for Educational Opportunity

    Chosen as top 5% applicants from top universities worldwide to join the powerful network of bright-minded and ambitious young professionals, who cultivate intellect, character, integrity and a sense of social responsibility. The experience includes business competition, mentorship, trainings, speaker events, and community service projects. http://seo-vietnam.org/

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    2014 - 2014

    tiki.vn

    Marketing Intern

    • Conducted market research, provided insights and recommendations in daily reports to the Marketing Head • Optimized Tiki’s website performance by analyzing banner display and brand performance • Output: Initiated a marketing campaign and increased sales of one product line by 30% within three weeks

Experience

34 Skills

Advertising

Cascading Style Sheets (CSS)

Cascading Style Sheets (CSS)

Collaboration

Communication

Digital Marketing

Dreamweaver

E-commerce

html

HTML5

JavaScript

Leadership

Management

Market Research

Marketing

marketing

Microsoft Excel

Microsoft Office

Microsoft PowerPoint

operations

optimization

PowerPoint

Public Speaking

quality assurance (QA)

Research

Research

Research Scientist

Sales

Sales

Social Media

Tableau

Teamwork

Technical Documentation

Time Management

Education

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    2013 - 2016

    nanyang technological university

    Bachelor of Business Administration (B.B.A.)

    Business/Commerce, General

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Alice Phuong Le

Amazon Global Selling (3rd-party Seller Business) SEA>Japan

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