Profile

Alice Chen

Lead Product Designer at Earnin

12.3

Years of Experience

Education

Companies

earnin, earnin, earnin, tradecraft, udacity, udacity, udacity, ebay, ebay, adobe, jam city, daily bruin

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Email

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Experience

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    2020 - Present

    earnin

    Lead Product Designer

    Designing financial solutions that put people first.

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    2020 - 2020

    earnin

    Senior Product Designer

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    2019 - 2019

    earnin

    Product Designer

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    2018 - 2019

    tradecraft

    Product Designer

    Tradecraft is a highly selective program for product designers to excel at high growth startups through hands-on client work for startups, curriculum, and mentorship from industry leaders. Clients: Padmapper (Zumper), Pie Systems, Billion Acts (Google-backed non-profit), U.S. Geological Survey Client: PadMapper (Zumper) • Collaborated with 1 other designer, Head of Product @Zumper, and an engineer to redesign the apartment rental listing details page for PadMapper's responsive web app. • Drove the end-to-end design process from research, through ideation, hi-fi prototyping, and validation testing. Client: Pie Systems • Partnered with 2 designers, Founder, and an engineer to design a merchant dashboard that helps merchants initiate and manage Value Added Tax (VAT) refunds for tourists. • Synthesized research from the team in Denmark, restructured the web app's information architecture and designed the customer insights and VAT refund dashboard screens. • Created and managed a style guide to ensure a common design language among designers. • Ensured designs scaled effectively across various screen sizes (responsive web). Client: Billion Acts (Google-backed non-profit) • Led a 1-week design sprint with a team of 5 designers to brainstorm how to create an onboarding experience that optimizes for conversions. • Created hi-fidelity, interactive prototypes for validation testing. Changes implemented resulted in increased site functionality and feature comprehension. Client: U.S. Geological Survey • Performed card sorting exercises to determine the information hierarchy and progressive disclosure implementation for their Coastal Storm Modeling System (CoSMoS) responsive web app.

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    2018 - 2018

    udacity

    Lifecycle Marketing Lead, Growth

    Udacity works with the world’s technology leaders to teach critical tech skills for lifelong learners to land the tech jobs they want. • Led the lifecycle marketing team through strategic planning, prioritization, and execution. • Simultaneously designed and managed a full range of event-triggered lifecycle campaigns (transactional, acquisition, onboarding, drip, promotional, and reactivation campaigns) from start to finish — including design, development, reporting, and optimization.  • Collaborated with engineers and data analysts to define requirements for infrastructure improvements and create data pipelines feeding into our marketing tools to scale marketing operations. Changes implemented reduced manual campaign setup hours by at least 5 hours/week. • Performed A/B and multivariate testing to optimize campaign performances. • Evaluated, engaged, and managed 3rd party vendor relationships. Skills & Programs: • HTML & CSS, Sketch, Invision, Segment.io, Responsys, Sendgrid, Blueshift, Litmus, Chart.io

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    2016 - 2018

    udacity

    Lifecycle Marketing Manager, Growth

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    2015 - 2016

    udacity

    Associate Marketing Automation Manager

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    2014 - 2015

    ebay

    Strategy Associate, Global Growth (eBay Enterprise)

    Marketing Strategy: • Drove end-to-end lifecycle campaign strategies through prioritization, design, execution, and analysis for Global Growth CRM marketing initiatives reaching 155MM+ users • Collaborated with global, cross-functional partners across brand, creative, development, operations, business, and analytics to launch recurring transactional and promotional lifecycle campaigns • Implemented behavior-based segmentation and content strategies to drive awareness of key product features that enhanced LTV • Partnered with data scientists and technical leads to deliver personalized content and experiences based on behavioral data Analysis and optimization: • Pulled, monitored, and analyzed weekly campaign performance reports using Teradata SQL and Excel • Performed campaign deep-dive analyses to identify opportunities to optimize email campaign results, leading to increased engagement rates (CTOR +10%-30%) and increased sales. • Conducted ongoing competitive research across 20+ brands to unlock market expansion opportunities Thought leadership: • Authored a best practices white paper generating 589 leads, the highest number of leads in thought leadership collateral, exceeding average leads by 55% (2014 Holiday Commerce Marketing Guide) • Selected as 1 of 4 marketers to speak in the 2015 Commerce Catalyst workshop to train employees to evangelize the voice of the customer and exercise design thinking Skills & Programs: • Basic SQL, HTML, Teradata, Emarsys, Aprimo, Litmus

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    2013 - 2014

    ebay

    Marketing Associate (eBay Enterprise)

    • Directed campaign kick-off meetings and oversaw the design and execution of marketing communications • Managed multiple cross-channel campaigns (onsite, email, social, mobile) concurrently per month • QA emails across devices and email clients to ensure compliance with brand and campaign requirements

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    2012 - 2012

    adobe

    Brand Ambassador

    • Conducted surveys and usability studies to understand customer pain points in the product experience. • Organized and led Adobe Photoshop, Illustrator, and InDesign workshops for 100+ students to increase product offering awareness. • Recognized as the top campus rep in the program for generating the most leads to the Adobe Creative Cloud Suite.

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    2011 - 2012

    jam city

    Digital Marketing Intern

    • Conducted competitive analyses to identify landing page and marketing strategy optimizations to increase conversion rates. • Generated ad creatives to drive user acquisition for mobile and social games. • Produced game trailers featured in international video ads and on AOL’s game news website to increase brand awareness.

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    2010 - 2011

    daily bruin

    Digital Marketing Intern

    • Contributed to the development of a strategic marketing plan through market research for localresearch.com, a student-run start-up company within The Daily Bruin.

Experience

2 Skills

designer

product designer

Education

    Colleagues at earnin

    Alice Chen

    Lead Product Designer

    imgPhoneimgEmail

    Archana S

    Senior CloudOps Engineer

    imgPhoneimgEmail

    Anthony Lee

    Mobile Engineering Manager

    imgPhoneimgEmail

    Bennie Huang

    Senior Engineering Manager

    imgPhoneimgEmail

    Donghao Zhao

    Senior Software Engineer

    imgPhoneimgEmail

    Show more

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    Alice Gupta

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    Alice Chang

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    Colleagues at earnin

    Alice Chen

    Lead Product Designer

    imgPhoneimgEmail

    Archana S

    Senior CloudOps Engineer

    imgPhoneimgEmail

    Anthony Lee

    Mobile Engineering Manager

    imgPhoneimgEmail

    Bennie Huang

    Senior Engineering Manager

    imgPhoneimgEmail

    Donghao Zhao

    Senior Software Engineer

    imgPhoneimgEmail

    Show more

    Colleagues at earnin

    Alice Chen

    Lead Product Designer

    imgPhoneimgEmail

    Archana S

    Senior CloudOps Engineer

    imgPhoneimgEmail

    Anthony Lee

    Mobile Engineering Manager

    imgPhoneimgEmail

    Bennie Huang

    Senior Engineering Manager

    imgPhoneimgEmail

    Donghao Zhao

    Senior Software Engineer

    imgPhoneimgEmail

    Show more