Alice Chen
Lead Product Designer at Earnin
12.3
Years of Experience
Education
Companies
earnin, earnin, earnin, tradecraft, udacity, udacity, udacity, ebay, ebay, adobe, jam city, daily bruin
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Experience
2020 - Present
earnin
Lead Product Designer
Designing financial solutions that put people first.
2020 - 2020
earnin
Senior Product Designer
2019 - 2019
earnin
Product Designer
2018 - 2019
tradecraft
Product Designer
Tradecraft is a highly selective program for product designers to excel at high growth startups through hands-on client work for startups, curriculum, and mentorship from industry leaders. Clients: Padmapper (Zumper), Pie Systems, Billion Acts (Google-backed non-profit), U.S. Geological Survey Client: PadMapper (Zumper) • Collaborated with 1 other designer, Head of Product @Zumper, and an engineer to redesign the apartment rental listing details page for PadMapper's responsive web app. • Drove the end-to-end design process from research, through ideation, hi-fi prototyping, and validation testing. Client: Pie Systems • Partnered with 2 designers, Founder, and an engineer to design a merchant dashboard that helps merchants initiate and manage Value Added Tax (VAT) refunds for tourists. • Synthesized research from the team in Denmark, restructured the web app's information architecture and designed the customer insights and VAT refund dashboard screens. • Created and managed a style guide to ensure a common design language among designers. • Ensured designs scaled effectively across various screen sizes (responsive web). Client: Billion Acts (Google-backed non-profit) • Led a 1-week design sprint with a team of 5 designers to brainstorm how to create an onboarding experience that optimizes for conversions. • Created hi-fidelity, interactive prototypes for validation testing. Changes implemented resulted in increased site functionality and feature comprehension. Client: U.S. Geological Survey • Performed card sorting exercises to determine the information hierarchy and progressive disclosure implementation for their Coastal Storm Modeling System (CoSMoS) responsive web app.
2018 - 2018
udacity
Lifecycle Marketing Lead, Growth
Udacity works with the world’s technology leaders to teach critical tech skills for lifelong learners to land the tech jobs they want. • Led the lifecycle marketing team through strategic planning, prioritization, and execution. • Simultaneously designed and managed a full range of event-triggered lifecycle campaigns (transactional, acquisition, onboarding, drip, promotional, and reactivation campaigns) from start to finish — including design, development, reporting, and optimization. • Collaborated with engineers and data analysts to define requirements for infrastructure improvements and create data pipelines feeding into our marketing tools to scale marketing operations. Changes implemented reduced manual campaign setup hours by at least 5 hours/week. • Performed A/B and multivariate testing to optimize campaign performances. • Evaluated, engaged, and managed 3rd party vendor relationships. Skills & Programs: • HTML & CSS, Sketch, Invision, Segment.io, Responsys, Sendgrid, Blueshift, Litmus, Chart.io
2016 - 2018
udacity
Lifecycle Marketing Manager, Growth
2015 - 2016
udacity
Associate Marketing Automation Manager
2014 - 2015
ebay
Strategy Associate, Global Growth (eBay Enterprise)
Marketing Strategy: • Drove end-to-end lifecycle campaign strategies through prioritization, design, execution, and analysis for Global Growth CRM marketing initiatives reaching 155MM+ users • Collaborated with global, cross-functional partners across brand, creative, development, operations, business, and analytics to launch recurring transactional and promotional lifecycle campaigns • Implemented behavior-based segmentation and content strategies to drive awareness of key product features that enhanced LTV • Partnered with data scientists and technical leads to deliver personalized content and experiences based on behavioral data Analysis and optimization: • Pulled, monitored, and analyzed weekly campaign performance reports using Teradata SQL and Excel • Performed campaign deep-dive analyses to identify opportunities to optimize email campaign results, leading to increased engagement rates (CTOR +10%-30%) and increased sales. • Conducted ongoing competitive research across 20+ brands to unlock market expansion opportunities Thought leadership: • Authored a best practices white paper generating 589 leads, the highest number of leads in thought leadership collateral, exceeding average leads by 55% (2014 Holiday Commerce Marketing Guide) • Selected as 1 of 4 marketers to speak in the 2015 Commerce Catalyst workshop to train employees to evangelize the voice of the customer and exercise design thinking Skills & Programs: • Basic SQL, HTML, Teradata, Emarsys, Aprimo, Litmus
2013 - 2014
ebay
Marketing Associate (eBay Enterprise)
• Directed campaign kick-off meetings and oversaw the design and execution of marketing communications • Managed multiple cross-channel campaigns (onsite, email, social, mobile) concurrently per month • QA emails across devices and email clients to ensure compliance with brand and campaign requirements
2012 - 2012
adobe
Brand Ambassador
• Conducted surveys and usability studies to understand customer pain points in the product experience. • Organized and led Adobe Photoshop, Illustrator, and InDesign workshops for 100+ students to increase product offering awareness. • Recognized as the top campus rep in the program for generating the most leads to the Adobe Creative Cloud Suite.
2011 - 2012
jam city
Digital Marketing Intern
• Conducted competitive analyses to identify landing page and marketing strategy optimizations to increase conversion rates. • Generated ad creatives to drive user acquisition for mobile and social games. • Produced game trailers featured in international video ads and on AOL’s game news website to increase brand awareness.
2010 - 2011
daily bruin
Digital Marketing Intern
• Contributed to the development of a strategic marketing plan through market research for localresearch.com, a student-run start-up company within The Daily Bruin.
Experience
2 Skills
designer
product designer
Education
