Alina Savu
Strategic Partner Manager, Meta AR Ecosystem
5.7
Years of Experience
Education
national university of political studies and public administration bucharest
Companies
meta, facebook, facebook, facebook, stemed sf, independent event consultant, women4good, the expat woman, the expat woman, data engineering club, bradfield school of computer science, tradecraft, eaze eazeup.com, techshop inc., creative coffee san francisco chapter, dims makeup studio, dallesgo, dallesgo, mb dragan, caddru support centre for sustainable development and human resources, evensys, arrp romanian association of pr agencies, libra internet bank, dd research, klg europe logistics, international marketing reasearch communication group
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Experience
2021 - Present
meta
Strategic Partner Manager, Meta AR Ecosystem
2020 - 2021
facebook
Global Program Manager, Developer Outreach (via Spectraforce Technologies)
Empowering developers to build top-notch experiences on Facebook's platform. Alina deploys Developer Outreach programs on a global scale at Facebook. The Developer Outreach team is committed to drive value for global developers and creators across Facebook’s portfolio of platform products.
2019 - 2020
facebook
Program Manager North America - Developer Programs (via Spectraforce Technologies)
Programs Lead for Facebook Developer Circles in North America, deploying Community Programs for developers in the US, Canada, and Caribbeans and driving collaboration with the larger tech ecosystem Facebook Developer Circles https://developers.facebook.com/developercircles Launching and building active developer communities across US, Canada, & Caribbean Regions
2019 - 2019
facebook
Developer Programs Coordinator, North America - via Spectraforce Technologies
2018 - 2019
stemed sf
Founding Member and Programs Manager
• Launched a new speaker series for successful startup founders.
2018 - 2019
independent event consultant
Event Operations Manager
> Highly versatile and effective Programs and Events Manager with 6+ years of experience in full-cycle event strategy and planning. > Planned and executed 50+ events annually, ranging from 50 - 2,000 guests. > Strong understanding of tech events operations and strategy: large-scale events, hackathons, and summits. Projects and Clients: • DeveloperWeek Hackathon 2019 - managed the Registration Desk for 1,000 developers and hack teams; facilitated the mentor/judge and sponsor onboarding process. • 2018 and 2019 B2B Executive Panels with CMOs organized by the Growth Marketing Conference at Nasdaq and Fairmont Hotel – coordinated high-stake speakers as stage manager and collaborated with the onsite AV teams. • Game Developers Conference_Women in Gaming Mixer 2019 – assistant producer; executed the event logistics, registration, and onsite design for 100+ attendees. • GameOn Startup Networking Mixer 2019 – assistant producer; executed the event logistics and registration. • Newcastle Partners Business Mixer 2019 – coordinated event logistics and supported the creative director. • GameOn Holiday Party 2018 – assistant producer; executed the event logistics and onsite design. • Growth Marketing Conference 2018 at Fairmont Hotel, 2,000 attendees – executed various event functions: speaker coordinator for 7 workshops (4 trainers/workshop), plus the B2B conference tracks with 17 speaker sessions; helped streamline the registration process. Show less
2017 - 2019
women4good
Strategic Program Manager
• Co-chaired the host committee for the major annual fundraising gala, raised $22,000 in 2018 benefitting La Casa De Las Madres, a local shelter; primary project manager role - oversaw event programming, speakers/performers selection and scheduling, developed marketing collaterals, event-day logistics, securing in-kind donations and training volunteers. • Planned from start to end monthly CSR / Tech for Good / social impact panels and roundtables, non-profit spotlight events and receptions, member volunteering days and fundraisers for a community that grew 400 members to 900+. • Sourced, qualified, and led the communication with speakers, corporate ERGs and non-profits, trained volunteers to staff the events, budgeted the catering needs, coordinated logistics with venues and vendors. • Developed partnerships with tech companies (Airbnb, Google), event venues (Cambria Gallery, The Laundry, WeWork), to host events and find creative ways to bridge the non-profit and tech sectors. Women4Good (W4G) is a San Francisco social impact organization. The community is made up of a vast network of women working in for-profits, nonprofits, foundations, and Corporate Social Responsibility organizations. W4G’s mission is to “empower women with a passion to create social impact” with focus on three main pillars: connecting, volunteering, and fundraising. Show less
2017 - 2018
the expat woman
Programs and Events Manager
• Managed end-to-end the execution of 50+ tech events, bringing in 50 to 200 attendees, including pitch sessions for female founders, investor panels, Women in STEM, Tech, Finance, Engineering, Sales & BD, Product Management panels and mentoring events, Hackathons, tech talks for Women in AR/VR/AI/ML and Women in Crypto and Blockchain, Diversity & Inclusion panel discussions. • Produced two successful large scale summits, together with several tech career fairs, hackathons, and a startup showcase series. Sourced and trained a staff of 40 volunteers / each conference. o The Global Career Summit: 1,200 attendees / 50 speakers / 45 recruiters / 25 sponsors. o Empowered | Women's Leadership Summit: 600 attendees / 60 speakers / 10 recruiters / 25 sponsors. • Grew brand awareness and increased revenue by 3X (with 4-6 events a month cadence). • Scaled the community to 11,000+ professional women in the Bay Area; more than doubled the number of members and the event attendance; consistently had at least 1 sold-out event / month. • Identified and nurtured strategic partnerships with leading companies like Yelp, Cloudflare, Google, Salesforce, Zendesk, Zillow Group, Lyft, Wells Fargo, 500 Startups, to host and promote our network and events. Show less
2017 - 2017
the expat woman
Events Manager @ The Global Career Summit
- 1200 attendees - 45 fantastic recruiters and hiring managers - 50 phenomenal speakers - 25 incredible sponsors - 40 amazing volunteers The Expat Woman's inaugural Global Career Summit on Saturday, September 30 at Galvanize, SF was a huge success.
2016 - 2017
data engineering club
Founder
• Outreached to have groups of 100 developers attending the presentations; grew the Meetup community to 400 members (data engineers and data scientists). • Developed partnerships with tech companies (Thumbtack, Twitter) to host and sponsor data engineering meetups. • Coordinated technical talks working closely with recruiters and internal events staff. • Worked with technical experts to determine the event agenda and develop a pipeline of speakers.
2016 - 2016
bradfield school of computer science
Program Coordinator
The Bradfield School of Computer Science strives to be the best possible training ground for ambitious technologists of our generation to overcome its challenges and capitalize on its opportunities.
2016 - 2016
tradecraft
Growth Marketer
Tradecraft is a full-time growth accelerator focused on building skills and consulting B2C and B2B startups. My work involved survey data analysis with Excel using pivot tables and various built-in functions, data visualization tools like Tableau, Paid Aquisition strategies for Google Adwords and Facebook ad campaigns, branding, messaging and PR teardowns and proposals, Google Analytics reporting and SEO audits. I also had a particular focus on the following areas: cohort analysis and growth metrics (LTV, CAC, churn, MRR etc.), A/B testing, referral programs and virality flows, conversion rate optimization and user onboarding, affiliate and content marketing. --- CONTRACT WORK --- â–Ş Udemy - udemy.com B2C Identified and prioritized high potential video course topics to expand Udemy's marketplace to new verticals beyond tech. Developed SEO strategy and playbook for high revenue potential "long tail" keywords (high intent / low competition). â–Ş Spigit - spigit.com B2B Performed a side-wide SEO audit with core impact areas of improvement Optimized the main paid acquisition channels - LinkedIn and AdWords - to increase CTR for their lead generation campaigns. â–Ş Hipcamp - hipcamp.com B2C Reviewed data from Google Analytics in order to find opportunities to convert unregistered users to registered campers and add new features to the app Collaborated with Product Design Team to build a high-fidelity prototype of a new confirmation page for the users that book a campground with a group of friends. â–Ş SOMA Water - drinksoma.org B2C Delivered CRO best practices of the landing page promoting the Profitable Free Model to increase the number of active filter subscribers Conducted usability tests to improve the brand messaging and help the design team redesign CTAs. â–Ş Women@Tradecraft - community manager. Moderating W @TC meetings weekly and coordinating hosts. Meeting with Tradecraft staff to align with objectives. Outreach to outside potential speakers and mentors. Show less
2016 - 2016
eaze eazeup.com
Growth Analyst - contract work
Analyzed over 2300 survey responses from 18.5k users using pivot tables and filters to describe the behavior of two segments of users: VIP and Normal patients. Supplied the UX team with data visualizations to drive the development of a customer experience map describing demand side of Eaze's marketplace, pointing to areas of growth opportunities. Results have been presented to VP of Product.
2015 - 2016
techshop inc.
Outreach and Events Team
Contributed to the production of on-site events - Girls Who Code, Ladies Night, hackathons, corporate events like the Sumobot Challenge and outreach marketing events such as O'Reilly Next:Economy conference and Design Night at Autodesk.
2015 - 2016
creative coffee san francisco chapter
San Francisco Chapter Leader
Creative Coffee San Francisco is part of Creative Coffee International, a global network of monthly events designed to connect & inspire creatives. I created a space for people to get together and talk about crowdfunding campaigns with companies like Luna ($1 million in funding on Indiegogo), Emberlight ($300k on Kickstarter) and Lumo ($100k on Indiegogo). To make that happen I secured local partnerships with TechShop (the largest makerplace in US), Highway1 (the first accelerator for hardware startups), and coworking spaces like The Battery and Makeshift Society. http://www.meetup.com/CreativeCoffeeSanFrancisco/ Show less
2015 - 2015
dims makeup studio
PR Consultant (remote)
Supervised the launch of DIMS Makeup Studio in Bucharest and offered full PR services including brand reputation, media relations, copywriting, event planning and social media management. ____ DIMS is an upscale makeup hub that offers an all-access pass to the world of beauty: stunning, customized makeover experiences, as well as professional makeup classes designed for aspiring artists and curated by one of the most original and fashion forward makeup artists, Diana Ionescu (Maybelline New York official makeup artist in Romania). Show less
2014 - 2014
dallesgo
Digital Marketing Consultant (remote)
Managed the online company presence for the complete overhaul of dallesgo.ro and social media accounts: creating the content strategy and editorial calendar, running online marketing campaigns to attract new customers through Facebook Ads and AdWords.
2011 - 2013
dallesgo
Head of Local Marketing
Head of Local Marketing DallesGO, Bucharest, Romania • Defined and implemented the local marketing strategy (partnerships, events, PR, community, etc.), creating and executing go-to-market plans, managing and allocating resources, and driving aggressive customer acquisition and awareness goals. • Increased revenue and the customer base from 50 students/season to 300 students/season. • Led all local events, brand activations, and partnership efforts.
2011 - 2011
mb dragan
Social Media Intern
During my internship @ MB Dragan, I became more aware of the type of projects developed in a digital advertising agency. From the very first day, I was engaged in a knowledge consumption, in a way subscribing to the agency’s feed of good practices. All from an insider perspective, grasping a glimpse of the agency climate and learning how to adapt to the workflow of a team of digital pros. Responsibilities: social media content management and support, assisting the account managers, debriefing with clients, user testing in order to fix the performance issues during product development. I worked for clients such as Ursus Breweries - corporate online communication for Despre Alcool, a CSR online project; Adevarul Holding - launching the online platform and CRM for its editorial products; miniPRIX, a local fashion retailer - developing of its affiliate program and sales campaign based on discounts; in-house online projects: TheDeals, aggregator of 'deal-of-the-day' websites that features discounted gift / Medicina Naturista, a natural health portal, updated frequently with articles on nutrition and health. The internship ended with a job offer – declined. _________ MB Dragan is a creative agency based in Bucharest, Romania. The agency is known for building online success for companies in the Fortune 500. Show less
2011 - 2011
caddru support centre for sustainable development and human resources
Volunteer
As a C.A.D.D.R.U. member, I was involved in: Writing and implementing E.U. funded projects on topics such as non-formal education, fostering civic and social responsibility, active citizenship, improving management quality projects and intercultural dialogue. Organizing training for young people who want to learn more about project management and aim to develop their interpersonal skills through sessions of mentoring and coaching. __________ C.A.D.D.R.U. is a non-profit organization, that has a big goal: sustainable development of human resources through non-formal education. To achieve its mission, the association members focuses on three types of activities: training, information, and performance. Show less
2010 - 2010
evensys
Event Management Intern
Launch48 is a micro-event that took place during NetCamp, where the challenge was to launch a startup in 48 hours and to create a network of passionate entrepreneurs with different professional backgrounds, on a mission to inspire, educate and empower individuals, teams, and communities. _______ NetCamp is the best-known event in Romania dedicated to online entrepreneurship and web development projects. At NetCamp, entrepreneurs meet both local and international experts in the online environment to provide a complete perspective on the needs of startups and web projects on the Romanian market, while showcasing opportunities for networking and collaboration. Show less
2010 - 2010
arrp romanian association of pr agencies
Intern - PR Department
As a member of the student association Apprentice, I was involved in organizing the calendar for the annual project "ARRP - Romanian PR Encyclopedia", designed to promote the members of the Romanian Public Relations Professionals Association (ARRP). I have also been part of the PR team that planned the monthly "Open House" series in ARRP. _______ Founded in 1995, Romanian Public Relations Association was created to make a stronger network of PR professionals in Romania.
2009 - 2011
libra internet bank
Collection Officer Individuals_Analysis and Credit Recovery Division
Follow recovery of payment arrears debts on loans to individuals, in Libra Internet Bank branches (loans, interest, penalties, fees, etc.) Inform the customers about the invoices, billing cycles, terms and payments modalities, payments points, contractual clauses, restrictive measures due to unpaid invoices Confer with customers by telephone or in person to determine reasons for overdue payments and to review the terms of sales, service, or credit contracts Provide support for customers with financial problems by offering payment alternatives according to their income Make proposals to Head of Department on measures to be taken to recover overdue loans Work with the team leader to develop and improve strategies, tools, collection policy and operational procedures to maximize results Record information about financial status of customers and status of collection efforts Receive payments and post amounts paid to customer accounts Negotiate credit extensions when necessary. Achievements: I achieved my established targets at a rate of over 130% every month. Show less
2008 - 2008
dd research
Field Executive - Ad Market 2008 Study
I was one of the 10 students selected to run interviews with key professionals in the Romanian advertising industry, targeting the big media investors in the Marcom space. ________ Ad Market is a research project conducted by D&D Research for the Romanian Association of Advertising Agencies, with the objective of evaluating the image of the local advertising agencies in the eyes of their clients.
2007 - 2007
klg europe logistics
Billing Operator
Data-entry operator for a multinational supply-chain company, in order to facilitate various imports and exports, groupage, parcel and dedicated shipments, general cargo, taking advantage of the KLG Europe network. Operating inputs, outputs and freight transfers using dedicated management software. Issuing notices accompanying the goods. Monitoring stocks of goods, preparation and submission of reports to supply. Updating and introduction of new codes, following requests. Changing data storage according to lists received from product managers. Participation in product inventory. Preparing orders (picking), sending commands. Delivery release provisions, ensuring customer care delivery and billing issues. Quantity and quality inspection, verification of freight bills. __________ KLG Europe offers to its European and international clients time-and cost-efficient warehousing in all main locations and branches and a complete range of services and options that cover the complex supply chain needs to bring the merchandising to the point of sale and the end-consumer – from road, air, sea/ocean freight and groupage to extensive warehousing, value-added services and customs and documentation facilities. Show less
2006 - 2007
international marketing reasearch communication group
Field Executive
Responsible for conducting market research surveys in order to collect data and test the impact of different goods on consumer behavior.
Experience
3 Skills
Augmented Reality (AR)
Collaboration
Hypertext Transfer Protocol (HTTP)
Education
2006 - 2009
national university of political studies and public administration bucharest
Bachelor's Degree
Marketing, Communication Sciences, Public Relations, Advertising
