Alipta Ballav
Sr. Design Manager @ Microsoft | Co-founder Design Shots.ai | Building UX for AI
20.9
Years of Experience
Education
indian institute of social welfare and business management, arena animation, rabindra bharati university kolkata, university of calcutta, st thomas church school
Companies
microsoft, design shots, cerner, stanford hci group, harman, wipro, acm association for computing machinery, diadem technologies, net perfect pvt ltd, digital soup
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Alipta's contact details
Email (Verified)
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Mobile Number
+91XXXXXXXX20
Experience
2022 - Present
microsoft
Sr. Design Manager & Product Lead
I am responsible for growing and scaling a Design team in Microsoft Bangalore for the Retail Industry cloud. Over the past year we have been building experiences for the retail industry. Here is a sneak preview of what we have built.
2020 - 2024
design shots
Co-Founder (Non-Profit)
We intend to democratize User experience education and learning, and for the same reason we are planning for our 3rd Design Conference this year. If you are interested to volunteer please DM me
2017 - 2022
cerner
Sr. Manager User Experience (Head of Design - India)
Leading a team of 21 awesome designers and helping them take up complex healthcare design challenges.
2016 - 2017
stanford hci group
UX Researcher/ collaborator (Non - profit)
I’m a member of the Stanford Crowd Research Collective, a worldwide group of researchers led by Michael Bernstein in Stanford CS, we are developing a crowdsourcing platform named as Deamo, I am working with researchers worldwide in building sustainable solutions and creating a journey map for the users. https://hci.stanford.edu/research/ Following are the areas of my contribution -Understanding & Analyzing the Crowdsourcing space -Role playing as crowd worker and understand the challenges of a user -How to establish Open Governance in Crowdsourcing – we are proposing guilds, which can solve worker reputation & fair wage problems -Giving shape to raw concepts through story boarding
2015 - 2017
harman
Sr.User Experience Consultant
Worked as an Individual Contributor to different client projects. Some of the project requirements allowed me to -Create end to end user flows and interactive prototype for a Japanese automobile company. -Contribute towards building a Design system for a online educational platform -Define goals and metrics for researching and usability testing -Conduct Data Analysis on gathered data from online surveys. -Cultivate thought leadership by contributing to white papers & blogs POVs, mentor teams & nurture team building activities
2007 - 2015
wipro
Manger/Principal UX
As a Sr. Consultant I have spearheaded several large-scale digital transformations for Banking & financial, healthcare & Telecom customers in re-vamping their complete Digital Experiences on different dimensions from building rich interactive HTML 5 based responsive prototype design to solve core user experience problems. Experience in consulting global customers on Mobile UX/UI strategy in terms of creating an engagement model, channel adoption for a segmented user groups, selecting the optimal UI framework and leverage best practices & standards. Experience working as a Pre-sales consultant serving as a subject matter expert in the areas of UX/UI, responding to technical queries raised by prospects, partnered with client business and technical teams to understand business objectives and data requirements, supported POCs as required and validated technical response. Responsible for Business Generation with & revenue targets Experience in managing the Delivery organization as Operations lead in Demand fulfillment, recruitment, managing Cost of Delivery, meeting numbers and achieving Revenue Targets
2006 - 2007
acm association for computing machinery
IT Consultant
2003 - 2005
diadem technologies
Sr. Web Developer
1999 - 2002
net perfect pvt ltd
Graphic Designer
1998 - 1998
digital soup
Multimedia Intern
Experience
55 Skills
Accessibility
Art Direction
Artificial Intelligence (AI)
Cascading Style Sheets (CSS)
Concept Development
Consumer Package Goods
Design
Design Leadership
Design Management
Design Review
Design Strategy
Design Systems
Design Workshops
Education
Experience Design
Figma
Figma (Software)
Founder
Healthcare
Healthcare Design
Heuristic Evaluation
HTML5
Human Computer Interaction
Inclusive Team Building
Information Architecture
Interaction Design
Interview Preparation
Leadership
Leadership
Mentoring
Portfolio Review
Product
Product Design
Product Development
Qualitative Research
Research
Research Scientist
Retail
Retail
Statistical Data Analysis
Thought Leadership
Usability Testing
User Experience
User Experience
User Experience (UX)
User Experience (UX)
User Interface Design
User Research
User Research
User-centered Design
UX confernece
UX consuting
UX Research
Wireframes
Wireframing
Education
2002 - 2004
indian institute of social welfare and business management
Post Graduate Diploma in Business Management
Finance, Marketing
1999 - 2000
arena animation
Diploma in Advanced Multimedia Design Applications
Multimedia
1996 - 2000
rabindra bharati university kolkata
Bachelor of Visual Arts
Applied Arts
1993 - 1995
university of calcutta
Bachelor of Commerce (B.Com.)
Commerce
1977 - 1993
st thomas church school
