Alison Biszczak
Operations Manager at Ready Set
Alison Biszczak is a versatile and dynamic Operations Manager with over 6 years of experience in content creation, advertising, and business management. She is currently self-employed as the Co-Founder of Leisure Pursuit, a company that empowers adventure enthusiasts to explore the Okanaga
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7.5
Years of Experience
Education
simon fraser university, simon fraser university, simon fraser university
Companies
selfemployed, ready set, strawhouse inc., strawhouse inc., native ads inc., freelance, simon fraser university, the peak publications society, the peak publications society, the peak publications society, the peak publications society
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Alison's contact details
Experience
2020 - Present
selfemployed
Co-Founder, Leisure Pursuit
We empower fellow explorers to discover the best of the Okanagan by providing the equipment and knowledge to get out there.Our fleet includes 3 Yamaha WaveRunner jet skis and a freshly renovated 24' camper trailer named Dolores — coming summer 2021.
2019 - Present
ready set
Operations Manager
At Ready Set, our primary goal is to make hit ads our clients love. That means marrying brand look and feel with killer in-market performance.We produce traffic-ready direct response video ads for clients like SmileDirectClub, Weight Watchers, Earnin, and Goli.We offer high-quality, efficient end-to-end production, delivering ads designed to perform at scale.As Operations Manager, I work to build, optimize, and socialize our process.From visualizing and training team members on workflows to automating business management functions, I'm always on the lookout for opportunities to increase efficiency.As a start-up, our team members wear many hats. Mine include:- Creating, optimizing, and socializing workflows- Managing our proprietary creative tagging program- Scrum Master for Agile product development- Hiring and onboarding new team members- Implementing culture-building activities- Managing systemsA generalist at heart, I'm most fulfilled when my days don't look the same.
2019 - 2019
strawhouse inc.
Project Manager
I was responsible for efficient operations within Strawhouse Inc.’s marketing production team — a group of 12 that creates and deploys paid media campaigns.Day to day, my primary function was overseeing the production team’s workflow, always keeping the opportunity to drive profit and achieve strategic goals top-of-mind.I moved horizontally within the company, working in conjunction with Business Development, Media Buying, Tech, Accounting, and Management teams to prioritize production workflow and ensure timely, strategic campaign launches, testing, and reporting.I also built, optimized, and deployed business processes across the company, with an eye towards creating optimal efficiency and output.Projects included developing and maintaining Strawhouse's Agile framework, restructuring our asset management system, and building end-to-end business processes within our project management software, Asana.
2018 - 2018
strawhouse inc.
Copywriter
I started at Strawhouse as a conversion copywriter, working to generate sales for a portfolio of CPG products. Our primary verticles are health and wellness, nutrition, beauty, and lifestyle.At Strawhouse, we test first. At the beginning and end of my day you could find me with my head in the numbers, carefully analyzing A/B and bandit tests that focus on everything from leading value propositions to button colours.I wrote for complete sales funnels. That means crafting copy for Facebook pages, blog content, presell pages, landing pages, and product sale pages.
2017 - 2018
native ads inc.
Marketing Coordinator
I coordinated internal and client marketing campaigns across development, design, content, sales, and managerial teams. I also oversaw content and collateral creation.I was responsible for sourcing advertising opportunities and placing ads on various online publications. Native Ads works with a variety of industry clients including mining, cryptocurrency, health technologies, and cannabis.
2016 - 2018
freelance
Content Writer
I wrote sponsored content for a variety of industry clients on tech, cannabis, travel, food, health, and finance.
2015 - 2016
simon fraser university
Teaching Assistant
Assisted in the teaching of first-year English courses by facilitating tutorial classes, delivering and explaining course materials, and marking assignments and exams.
2014 - 2015
the peak publications society
Editor in Chief
Responsible for the creation and publication of The Peak, including hiring and managing a staff of 15, overseeing editorial and design, and giving final approval on all issues before publication.
2014 - 2014
the peak publications society
Coordinating Editor
Coordinated and facilitated the production, publication, and distribution of The Peak, Simon Fraser University's independent newspaper.
2013 - 2015
the peak publications society
Board of Directors Collective Representative
Elected collective representative on The Peak's board of directors; voting member on financial decisions for the Society.
2013 - 2013
the peak publications society
News Editor
Created and edited news content for print and web on a weekly basis, working with contributors, interviewees, and other editors and collective members.
Experience
13 Skills
Accounting
business development
Collaboration
Communication
Founder
Hiring
marketing
operations
Product Development
Project Management
Scrum
test
testing
Education
2015 - 2016
simon fraser university
Master of Arts (M.A.)
English Language and Literature, Print Culture
2015 - 2016
simon fraser university
masters,master of arts
2010 - 2015
simon fraser university
Bachelor of Arts (BA)
English Language and Literature, Publishing
