Profile

Alka Maurya

Associate Director - Data Science COE and knowledge/Data management leader @CRISIL

12.3

Years of Experience

Education

cornell university, university of lucknow, university of lucknow

Companies

crisil, crisil, ai2cure tech pvt ltd, dunnhumby, digital marketing analytics., gem enviro management pvt ltd, the nielsen company, genpact, the nielsen company, potentia technology pvt ltd

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Email

Email (Verified)

mauXXXXXXXXXXXXXXXXXXom

Email

Mobile Number

+91XXXXXXXX67

Experience

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    2021 - Present

    crisil

    Associate Director

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    2021 - Present

    crisil

    Associate Director

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    2019 - 2021

    ai2cure tech pvt ltd

    Director

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    2018 - 2019

    dunnhumby

    Director

    Working with clients to help them achieve their business goal by building analytics capability, insights, Products and Consulting primarily for Retail Clients. . • Though leadership for Delivering innovating and best solutions • People management: Leading teams of 25 Analysts and Managing projects for six different markets • Product Development: Identify client’s requirement for Products and designing for analytics Products by managing Development team.

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    2017 - 2018

    digital marketing analytics.

    Director : Digital Marketing Startegy, Analytics || Business Development || Product

    Develop Digital marketing Strategy, Delivery & Analytics for clients. Work on Analytics projects, Training & Pre-Sales & Business development. Prepare RFPs, Lead Generation, Solution building. Optimising Marketing impact through Analytics, A/B Testing , Cohort Analysis. Product Management & Product selling in Analytics, AI & Digital Space.

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    2016 - 2016

    gem enviro management pvt ltd

    Director Marketing

    As head of Marketing, I was Responsible for conceptualizing, Implementing and ensuring the success of marketing strategies, lead generation & relationship building with clients, representing company & Services to the various platforms. In Addition, I was also responsible for the brand building of client products in the domestic and international market. As a marketing leader, I was responsible for P&L, deciding marketing budget, working on digital marketing strategies, liaising with various PR agencies for offline media strategies and promoting company & create company brand.

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    2014 - 2016

    the nielsen company

    Sr Manager ( Data Science Business Leader)

    As a zonal business leader, my role was to understand client's business problem, conceptualized & propose in-depth study for market research, building capability & product for Web & Mobile Analytics and suggesting various solutions to clients for strategic decisions using consumer Analytics. This was a cross-functional role which required coordination with the various inter-department teams & stakeholders, work as subject matter expert , Business Development & Client management. Project management , Product Development & Analytics were the key part to ensure meeting project deadlines, resource alignment, P&L and quality solutions.

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    2010 - 2014

    genpact

    Manager Analytics

    As Manager Analytics I was responsible for leading, managing & execution of all Analytical project, Business Development , Client and team management for Customer analytics, Marketing & Sales Analytics, and predictive analytics, I have led many new analytical projects like fraud analytics, optimum pricing model, Churn model, customer segmentation , Customer lifetime Value analytics& Marketing mix modeling. After my three years in above role, I have taken responsibility to lead, build and implement analytical solutions for Contact center & Digital analytics. This role was to identifying new opportunities to integrate technologies and Analytics to build Contact center & Digital Analytics specific Analytics suits and Models. As Analytical COE I was responsible for Business development, value addition to Clients with analytics approach and realization of profits for both customers as well Business operation.

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    2008 - 2010

    the nielsen company

    Manager, Data Science Shared service center

    As Head & Manager of shared service center for Analytics services, my responsibilities were client acquisition, building process, technology platform, and team development for centralized analytical projects from scratch. In this role, I built standardized database system & managed various Retail and FMCG clients’ data for advanced analytics, Analysis projects, and insights. Delivered more than 10 successful projects within agreed KPIs and earned strong client relationship & credibility. Led & guided a team of 15+ post graduates and ensured deliverables were as per the highest quality standards and on time. As a leader, Role involved recruiting, mentoring and monitoring the performance of team members to ensure efficiency in projects delivery, meeting of individuals and group targets.

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    2007 - 2008

    potentia technology pvt ltd

    Sr. Marketing Executive

    In My role of Client Service Executive, I was responsible for lead generation and establishing a relationship with prospective clients while analyzing their requirements, rendering technical guidance over the various aspects of the business and solving their queries & complaints efficiently. In addition, I was also responsible for liaising with advertising and PR agencies for management of advertisement campaign, press conferences, and press release.

Experience

21 Skills

analytics

Big Data

business development

business intelligence

Business Intelligence (BI)

Consulting

Data Science

Data Scientist

Leadership

marketing

marketing analytics

operations

Operations Management

Process Improvement

Project Management

Python

SQL

statistics

Strategic Planning

Vision

Web

Education

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    2016 - 2017

    cornell university

    Cornell Executive Management Program

    Leadeship and Management, General

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    2007 - 2009

    university of lucknow

    M.Sc

    Mathematics

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    1999 - 2001

    university of lucknow

    M.B.A

    Marketing & economics