Alka Maurya
Associate Director - Data Science COE and knowledge/Data management leader @CRISIL
12.5
Years of Experience
Education
cornell university, university of lucknow, university of lucknow
Companies
crisil, crisil, ai2cure tech pvt ltd, dunnhumby, digital marketing analytics., gem enviro management pvt ltd, the nielsen company, genpact, the nielsen company, potentia technology pvt ltd
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Alka's contact details
Email (Verified)
mauXXXXXXXXXXXXXXXXXXom
Mobile Number
+91XXXXXXXX67
Experience
2021 - Present
crisil
Associate Director
2021 - Present
crisil
Associate Director
2019 - 2021
ai2cure tech pvt ltd
Director
2018 - 2019
dunnhumby
Director
Working with clients to help them achieve their business goal by building analytics capability, insights, Products and Consulting primarily for Retail Clients. . • Though leadership for Delivering innovating and best solutions • People management: Leading teams of 25 Analysts and Managing projects for six different markets • Product Development: Identify client’s requirement for Products and designing for analytics Products by managing Development team.
2017 - 2018
digital marketing analytics.
Director : Digital Marketing Startegy, Analytics || Business Development || Product
Develop Digital marketing Strategy, Delivery & Analytics for clients. Work on Analytics projects, Training & Pre-Sales & Business development. Prepare RFPs, Lead Generation, Solution building. Optimising Marketing impact through Analytics, A/B Testing , Cohort Analysis. Product Management & Product selling in Analytics, AI & Digital Space.
2016 - 2016
gem enviro management pvt ltd
Director Marketing
As head of Marketing, I was Responsible for conceptualizing, Implementing and ensuring the success of marketing strategies, lead generation & relationship building with clients, representing company & Services to the various platforms. In Addition, I was also responsible for the brand building of client products in the domestic and international market. As a marketing leader, I was responsible for P&L, deciding marketing budget, working on digital marketing strategies, liaising with various PR agencies for offline media strategies and promoting company & create company brand.
2014 - 2016
the nielsen company
Sr Manager ( Data Science Business Leader)
As a zonal business leader, my role was to understand client's business problem, conceptualized & propose in-depth study for market research, building capability & product for Web & Mobile Analytics and suggesting various solutions to clients for strategic decisions using consumer Analytics. This was a cross-functional role which required coordination with the various inter-department teams & stakeholders, work as subject matter expert , Business Development & Client management. Project management , Product Development & Analytics were the key part to ensure meeting project deadlines, resource alignment, P&L and quality solutions.
2010 - 2014
genpact
Manager Analytics
As Manager Analytics I was responsible for leading, managing & execution of all Analytical project, Business Development , Client and team management for Customer analytics, Marketing & Sales Analytics, and predictive analytics, I have led many new analytical projects like fraud analytics, optimum pricing model, Churn model, customer segmentation , Customer lifetime Value analytics& Marketing mix modeling. After my three years in above role, I have taken responsibility to lead, build and implement analytical solutions for Contact center & Digital analytics. This role was to identifying new opportunities to integrate technologies and Analytics to build Contact center & Digital Analytics specific Analytics suits and Models. As Analytical COE I was responsible for Business development, value addition to Clients with analytics approach and realization of profits for both customers as well Business operation.
2008 - 2010
the nielsen company
Manager, Data Science Shared service center
As Head & Manager of shared service center for Analytics services, my responsibilities were client acquisition, building process, technology platform, and team development for centralized analytical projects from scratch. In this role, I built standardized database system & managed various Retail and FMCG clients’ data for advanced analytics, Analysis projects, and insights. Delivered more than 10 successful projects within agreed KPIs and earned strong client relationship & credibility. Led & guided a team of 15+ post graduates and ensured deliverables were as per the highest quality standards and on time. As a leader, Role involved recruiting, mentoring and monitoring the performance of team members to ensure efficiency in projects delivery, meeting of individuals and group targets.
2007 - 2008
potentia technology pvt ltd
Sr. Marketing Executive
In My role of Client Service Executive, I was responsible for lead generation and establishing a relationship with prospective clients while analyzing their requirements, rendering technical guidance over the various aspects of the business and solving their queries & complaints efficiently. In addition, I was also responsible for liaising with advertising and PR agencies for management of advertisement campaign, press conferences, and press release.
Experience
21 Skills
analytics
Big Data
business development
business intelligence
Business Intelligence (BI)
Consulting
Data Science
Data Scientist
Leadership
marketing
marketing analytics
operations
Operations Management
Process Improvement
Project Management
Python
SQL
statistics
Strategic Planning
Vision
Web
Education
2016 - 2017
cornell university
Cornell Executive Management Program
Leadeship and Management, General
2007 - 2009
university of lucknow
M.Sc
Mathematics
1999 - 2001
university of lucknow
M.B.A
Marketing & economics
