Allie Laabs
Technical Product Manager with a strong background in Software Engineering and Marketing
Allie Laabs is a highly experienced Technical Product Manager with a strong background in Software Engineering and Marketing. Currently serving as a Senior Technical Product Owner at Autodesk, she leads agile development teams to develop internal and external applications that support crit
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21.9
Years of Experience
Education
Companies
autodesk, tesla, smule inc., trion worlds inc., 2k games, 2k sports, toys for bob, fluent entertainment
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Allie's contact details
Experience
2018 - Present
autodesk
Senior Technical Product Owner
Lead agile development teams to develop internal and external applications to support critical business functions, both as a Product Manager and a Solutions Architect depending on project.Serve as product owner of customer-facing tools, including webapps and native mobile applications, to best support the end-to-end customer experience. Balance customer feedback with internal demands to maintain a roadmap that best supports the business.Own internal developer-facing APIs that drive all customer contact and identity data used by many internal- and external-facing applications. Take in requests for the APIs, work with requester and development team to ensure best path forward, and drive implementation of the solution.Lead architectural design of projects to ensure software is built with a solid foundation that is easy to both maintain and expand upon later. Coordinate across all software teams in the company to ensure that dependencies are identified well in advance of timelines being committed, to increase the accuracy and executive confidence in software roadmaps.Champion customer privacy and security across the company, advising on best practices for ensuring our customer and employee information remains secured to industry standards.Envision, scope, and prioritize new features and functionality across a broad range of applications; balance the needs of business stakeholders, the company's goals, and the software's technical debt to apply engineering resources efficiently.Run solutioning exercises for projects with large technical and architectural challenges to ensure long-term stability and flexibility of the platforms being built; make tradeoff decisions between long-term flexibility of systems and short-term business value.Piloted agile development methodologies on a small team, and assisted in rollout of scrum process to entire organization.
2015 - 2018
tesla
Senior Product Manager / Solutions Architect
Lead agile development teams to develop internal and external applications to support critical business functions, both as a Product Manager and a Solutions Architect depending on project. Serve as product owner of customer-facing tools, including webapps and native mobile applications, to best support the end-to-end customer experience. Balance customer feedback with internal demands to maintain a roadmap that best supports the business. Own internal developer-facing APIs that drive all customer contact and identity data used by many internal- and external-facing applications. Take in requests for the APIs, work with requester and development team to ensure best path forward, and drive implementation of the solution. Lead architectural design of projects to ensure software is built with a solid foundation that is easy to both maintain and expand upon later. Coordinate across all software teams in the company to ensure that dependencies are identified well in advance of timelines being committed, to increase the accuracy and executive confidence in software roadmaps. Champion customer privacy and security across the company, advising on best practices for ensuring our customer and employee information remains secured to industry standards. Envision, scope, and prioritize new features and functionality across a broad range of applications; balance the needs of business stakeholders, the company's goals, and the software's technical debt to apply engineering resources efficiently. Run solutioning exercises for projects with large technical and architectural challenges to ensure long-term stability and flexibility of the platforms being built; make tradeoff decisions between long-term flexibility of systems and short-term business value. Piloted agile development methodologies on a small team, and assisted in rollout of scrum process to entire organization.
2014 - 2014
smule inc.
Product Marketing Manager
Oversee and execute the strategy for all brand and community programs at Smule, working closely with the Product, Design, and User Acquisition teams to determine goals, create on-brand messaging, analyze program success and ROI, and optimize future campaigns. Own all product marketing channels for both the Smule brand and our four primary apps, including go-to-market strategy, in-app messaging, landing pages, cross-promotional efforts, and new feature launch efforts. Run Community & Brand Marketing team, managing two direct reports: a Community Manager and Social Media Marketing Coordinator. Set social media and community strategy, including content calendar, outreach programs, and budget.
2012 - 2014
trion worlds inc.
Social Media & Content Manager
Oversee and execute the social and content strategy for all Trion Worlds games as well as the overall brand; work with Marketing and Community teams to optimize both organic and paid programs; responsible for all content creation and distribution; liaise with leadership on successes and failures and future opportunities Spearhead strategy and execution of outreach programs with partners including Logitech, Twitch, NVidia as well as high profile online personalities; create unique programs both online and at industry events to raise awareness among new fan bases Resident expert on emerging technology platforms; research and recommend new vendors and oversee the creation of new programs from both external and internal resources; created live cross over show “Across the Badlands” to tie into the Defiance game and show in under two weeks; program reached over 50,000 unique viewers each broadcast; developed and deployed “Challenge Hour” app on Facebook within a month to boost awareness and bolster retention among our players; app has thousands of entrants each challenge with up to 20 viral “supporters” for each entry Established Trion’s live streaming channel on Twitch; received over 4.7 million views and 20,000 subscribers in under one year; considered to be among best-in-class in the gaming industry
2010 - 2012
2k games
Senior Community & Social Media Manager
Create and execute community and social media strategies for AAA video games; currently managing four titles simultaneously; official fan base totals over 5 million people; interact through official channels as well as on over a dozen key gaming forums and blogs as well as through customer support channels. Evaluate external agencies and vendors to create assets, applications, and calendars for projects; oversee their work and manage all processes involved from hiring through program completion Liaise with both internal departments and external developers; act as the voice of the community for the company, advocate for consumers, analyze feedback and ensure appropriate teams receive this information and can act upon it to improve our products and fan relationships Designed and deployed company’s live stream program; lead all aspects of our events including hiring crews, evaluating and implementing technology, and creating program content
2005 - 2010
2k sports
Build Engineer
Provided build planning, design, maintenance, and software developer support across a variety of development environments for debugging and resolving complex build issues; technology used in over 15 projects Created regular releases of library code to up to 4 project teams working collaboratively with the library team; designed, implemented, and maintained an application for monitoring all code and library changes for projects in development Implemented special features, enabling programmers to view historical build information and automatically emailed users detailed reports when code changes caused new errors; upgrade improved efficiency across all development teams Maintained 10 server machines dedicated to building code and data to ensure 100% uptime
2004 - 2005
toys for bob
Tools Engineer
Developed applications to organize the large amount of dialogue within the game. Designed an efficient and user-friendly lip-syncing system for animators to manually sync main characters; created a fully automated amplitude based lip-syncing system for all other characters, allowing all characters in the game to have lip-synced dialog without requiring any animators’ time.
2001 - 2004
fluent entertainment
Associate Producer
Managed a team producing AAA products on time and under budget by coordinating between departments; directed project milestones with publisher and reported feedback to the team; worked closely with development team and upper management from pre-production through launch to set priorities and ensure team achieved is creative, quality, schedule, and cost objectives; supervised QA department Designed and scripted all levels and tutorials in a proprietary scripting language; co-authored 80 chess tutorials from novice to expert for 2 PC chess games
Experience
21 Skills
Application Programming Interfaces (API)
Architectural Design
Brand Marketing
Customer Experience
Design
Digital Marketing
Go-to-market Strategy
marketing
Mobile
Product Management
product manager
Product Marketing
Sales
Scrum
security
Senior Software Engineer
social media
Social Media Marketing
Software Engineering
strategy
User Acquisition
Education
