Profile

Allie Laabs

Technical Product Manager with a strong background in Software Engineering and Marketing

Allie Laabs is a highly experienced Technical Product Manager with a strong background in Software Engineering and Marketing. Currently serving as a Senior Technical Product Owner at Autodesk, she leads agile development teams to develop internal and external applications that support crit

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21.8

Years of Experience

Education

Companies

autodesk, tesla, smule inc., trion worlds inc., 2k games, 2k sports, toys for bob, fluent entertainment

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Allie's contact details

Experience

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    2018 - Present

    autodesk

    Senior Technical Product Owner

    Lead agile development teams to develop internal and external applications to support critical business functions, both as a Product Manager and a Solutions Architect depending on project.Serve as product owner of customer-facing tools, including webapps and native mobile applications, to best support the end-to-end customer experience. Balance customer feedback with internal demands to maintain a roadmap that best supports the business.Own internal developer-facing APIs that drive all customer contact and identity data used by many internal- and external-facing applications. Take in requests for the APIs, work with requester and development team to ensure best path forward, and drive implementation of the solution.Lead architectural design of projects to ensure software is built with a solid foundation that is easy to both maintain and expand upon later. Coordinate across all software teams in the company to ensure that dependencies are identified well in advance of timelines being committed, to increase the accuracy and executive confidence in software roadmaps.Champion customer privacy and security across the company, advising on best practices for ensuring our customer and employee information remains secured to industry standards.Envision, scope, and prioritize new features and functionality across a broad range of applications; balance the needs of business stakeholders, the company's goals, and the software's technical debt to apply engineering resources efficiently.Run solutioning exercises for projects with large technical and architectural challenges to ensure long-term stability and flexibility of the platforms being built; make tradeoff decisions between long-term flexibility of systems and short-term business value.Piloted agile development methodologies on a small team, and assisted in rollout of scrum process to entire organization.

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    2015 - 2018

    tesla

    Senior Product Manager / Solutions Architect

    Lead agile development teams to develop internal and external applications to support critical business functions, both as a Product Manager and a Solutions Architect depending on project. Serve as product owner of customer-facing tools, including webapps and native mobile applications, to best support the end-to-end customer experience. Balance customer feedback with internal demands to maintain a roadmap that best supports the business. Own internal developer-facing APIs that drive all customer contact and identity data used by many internal- and external-facing applications. Take in requests for the APIs, work with requester and development team to ensure best path forward, and drive implementation of the solution. Lead architectural design of projects to ensure software is built with a solid foundation that is easy to both maintain and expand upon later. Coordinate across all software teams in the company to ensure that dependencies are identified well in advance of timelines being committed, to increase the accuracy and executive confidence in software roadmaps. Champion customer privacy and security across the company, advising on best practices for ensuring our customer and employee information remains secured to industry standards. Envision, scope, and prioritize new features and functionality across a broad range of applications; balance the needs of business stakeholders, the company's goals, and the software's technical debt to apply engineering resources efficiently. Run solutioning exercises for projects with large technical and architectural challenges to ensure long-term stability and flexibility of the platforms being built; make tradeoff decisions between long-term flexibility of systems and short-term business value. Piloted agile development methodologies on a small team, and assisted in rollout of scrum process to entire organization.

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    2014 - 2014

    smule inc.

    Product Marketing Manager

    Oversee and execute the strategy for all brand and community programs at Smule, working closely with the Product, Design, and User Acquisition teams to determine goals, create on-brand messaging, analyze program success and ROI, and optimize future campaigns. Own all product marketing channels for both the Smule brand and our four primary apps, including go-to-market strategy, in-app messaging, landing pages, cross-promotional efforts, and new feature launch efforts. Run Community & Brand Marketing team, managing two direct reports: a Community Manager and Social Media Marketing Coordinator. Set social media and community strategy, including content calendar, outreach programs, and budget.

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    2012 - 2014

    trion worlds inc.

    Social Media & Content Manager

    Oversee and execute the social and content strategy for all Trion Worlds games as well as the overall brand; work with Marketing and Community teams to optimize both organic and paid programs; responsible for all content creation and distribution; liaise with leadership on successes and failures and future opportunities Spearhead strategy and execution of outreach programs with partners including Logitech, Twitch, NVidia as well as high profile online personalities; create unique programs both online and at industry events to raise awareness among new fan bases Resident expert on emerging technology platforms; research and recommend new vendors and oversee the creation of new programs from both external and internal resources; created live cross over show “Across the Badlands” to tie into the Defiance game and show in under two weeks; program reached over 50,000 unique viewers each broadcast; developed and deployed “Challenge Hour” app on Facebook within a month to boost awareness and bolster retention among our players; app has thousands of entrants each challenge with up to 20 viral “supporters” for each entry Established Trion’s live streaming channel on Twitch; received over 4.7 million views and 20,000 subscribers in under one year; considered to be among best-in-class in the gaming industry

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    2010 - 2012

    2k games

    Senior Community & Social Media Manager

    Create and execute community and social media strategies for AAA video games; currently managing four titles simultaneously; official fan base totals over 5 million people; interact through official channels as well as on over a dozen key gaming forums and blogs as well as through customer support channels. Evaluate external agencies and vendors to create assets, applications, and calendars for projects; oversee their work and manage all processes involved from hiring through program completion Liaise with both internal departments and external developers; act as the voice of the community for the company, advocate for consumers, analyze feedback and ensure appropriate teams receive this information and can act upon it to improve our products and fan relationships Designed and deployed company’s live stream program; lead all aspects of our events including hiring crews, evaluating and implementing technology, and creating program content

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    2005 - 2010

    2k sports

    Build Engineer

    Provided build planning, design, maintenance, and software developer support across a variety of development environments for debugging and resolving complex build issues; technology used in over 15 projects Created regular releases of library code to up to 4 project teams working collaboratively with the library team; designed, implemented, and maintained an application for monitoring all code and library changes for projects in development Implemented special features, enabling programmers to view historical build information and automatically emailed users detailed reports when code changes caused new errors; upgrade improved efficiency across all development teams Maintained 10 server machines dedicated to building code and data to ensure 100% uptime

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    2004 - 2005

    toys for bob

    Tools Engineer

    Developed applications to organize the large amount of dialogue within the game. Designed an efficient and user-friendly lip-syncing system for animators to manually sync main characters; created a fully automated amplitude based lip-syncing system for all other characters, allowing all characters in the game to have lip-synced dialog without requiring any animators’ time.

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    2001 - 2004

    fluent entertainment

    Associate Producer

    Managed a team producing AAA products on time and under budget by coordinating between departments; directed project milestones with publisher and reported feedback to the team; worked closely with development team and upper management from pre-production through launch to set priorities and ensure team achieved is creative, quality, schedule, and cost objectives; supervised QA department Designed and scripted all levels and tutorials in a proprietary scripting language; co-authored 80 chess tutorials from novice to expert for 2 PC chess games

Experience

21 Skills

Application Programming Interfaces (API)

Architectural Design

Brand Marketing

Customer Experience

Design

Digital Marketing

Go-to-market Strategy

marketing

Mobile

Product Management

product manager

Product Marketing

Sales

Scrum

security

Senior Software Engineer

social media

Social Media Marketing

Software Engineering

strategy

User Acquisition

Education

    Colleagues at autodesk

    greg vazzana

    software architect

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    greg remmert

    senior software architect

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    Daniele Grandi

    senior research engineer

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    ganesh sapkal

    senior principal engineer

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    guanyi hao

    senior manager, software development

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    Colleagues at smule inc.

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