Alma Rosina
Writer | Senior Content Manager @Holidify
6.1
Years of Experience
Education
Companies
holidify, mesh, nulogic, brand scale up inc., fireflies.ai, the urban writers, holidify, holidify, holidify, softtek
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Experience
2023 - Present
holidify
Senior Content Manager
- Researching, writing, and publishing engaging content simplifying the holiday planning experience. - Managing a team of writers, editing and proofreading travel content. - Implementing content optimizations on web pages to improve search ranking. - Ideating, strategizing, and driving content projects - Tracking key metrics of projects focused on Organic Search and User Experience
2022 - 2022
mesh
Content Marketer
- Writing engaging + informational B2B content and actively working on SEO optimizations and content distribution. - Planning and maintaining a quarterly content editorial calendar. - Collaborating with the design team to produce high-quality visual content in the form of banners, infographics, hero images, etc. - Producing content for different collaterals, including (but not limited to) articles, ebooks, case studies, templates, etc
2022 - 2022
nulogic
Content Specialist
- Worked on website copies and social media posts. - Developed a social media calendar for LinkedIn - Prepared internal communications emailers and posts. - Produced video scripts and testimonials. - Wrote in-depth SEO articles
2022 - 2022
brand scale up inc.
Copywriter
- Created marketing collaterals (blogs, banners, mailers, social media), ensuring that it's aligned with the brand voice and tone. - Produced website copies (category & product descriptions) for the brands VLCC and Neem Ayu. - Wrote engaging content (blog articles and social media copies) for TATA consumer brands such as 1868, Sonnets, & Nutrikorner. - Drafted emailers for TATA consumer products, Medimix, EOC & Actifiber.
2021 - 2022
fireflies.ai
B2B Writer
- Wrote in-depth B2B articles and product features. - Collaborated with the customer success team to write case studies. - Researched and ideated marketing strategies.
2021 - 2022
the urban writers
Ghost Writer
- Collaborating with clients and writing books for online (audible & amazon kindle) and offline publications. - Writing non-fiction books on several niches including, but not restricted to, how-to guides, pet care, self-help, parenting, fitness, mental health, dieting, instruction manuals, etc. - Worked on several SEO articles and website content.
2020 - 2021
holidify
Content Manager
- Led and guided a team of interns and freelance writers to produce travel content for various places across the globe. - Monitored competitive websites and performed keyword research for Top tourist destinations. - Edited and published over 40k words worth of content every month. - Created a content plan tracker by performing competitive analysis and executing the strategies for the quarter. - Successfully increased traffic on several structured web pages and SEO articles by optimizing them on a monthly/quarterly/yearly basis.
2018 - 2020
holidify
Senior Content Writer
- Assisted and developed content strategy for various destinations across the world. - Developed and managed an editorial calendar for countries like Bhutan, Seychelles, Mauritius, and the USA. - Worked on email marketing for a short while (Mailchimp). - Researched and wrote engaging content for attractions, destinations, and country pages. - Edited and published SEO-friendly articles and long/short-form content through Content Management System.
2018 - 2018
holidify
Content Writer
- Extensively wrote engaging and informative long-form content for attractions/destination/state/country pages. - Curated listicles, collections, and Itineraries for various places across the globe. - Researched and wrote SEO-friendly and informative content for various tourist spots in India, Singapore, Thailand, Vietnam, Indonesia, Australia, and New Zealand.
2017 - 2018
softtek
Internal Communications Associate
- Developing communications delivered through various formats including but not limited to email, social media, print, newsletters, video and others. - Writing and editing firmwide communications. - Working with executives on policies, training campaigns. - Improving business slides and presentations. - Enhancing knowledge sharing and connectivity across the firm.
Experience
7 Skills
Business-to-Business (B2B)
Design
Editing
Search
Search Engine Optimization (SEO)
social media
Web
Education
