Alma Schalèn

Head of UX/UI @ Sircular


Years of Experience



sircular, everledger, goodgym, general assembly, healthjoy, woolrich john rich bros

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    2022 - Present


    Head of UX/UI

    Sircular is a market network that allows investors and startups to meet, raise capital, and build long-term relationships.

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    2017 - 2022


    Senior UX/UI Designer

    Founded in April 2015, Everledger is a global startup that tracks and protects the provenance of valuable and high-risk objects throughout their life cycle. Recognised as a leader in the blockchain space, Everledger was recently named Best Blockchain Company at the Financial Tech Awards 2016, Best Newcomer at the Asia Insurance Technology Awards 2016 and Best B2B Startup by the Digital Top 50 Award presented by Google, Rocket Internet and McKinsey.

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    2017 - 2017


    UX Designer

    (Client project at General Assembly) I worked in a team of 3 in a 2.5-week Agile sprint to improve GoodGyms current user profile and dashboard to re-engage the membership to run and complete weekly missions in their local neighborhood. The output was a high fidelity clickable prototype for the profile and dashboard with a detailed design specification, final stakeholder presentation, and recommendations.

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    2017 - 2017

    general assembly

    User Experience Design Immersive

    An intensive, industry focused course in User Experience Design at General Assembly's London Campus. The curriculum covered: Market research( competitive review, UX best practices) User research (in-dept qualitative and quantitative techniques) Prototyping and testing (Paper prototypes, wireframing, high fidelity mockups UI design for applications An introduction to web development (HTML5, CSS3, JavaScript) Presenting and critiquing design solutions As a Part of the course, I have designed and delivered four projects through research and iterations including two mobile apps, a website and a live client project.

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    2015 - 2017


    Associate Product Manager

    Identified feature and function requirements from internal stakeholders, translating into business needs. Helped define MVP and product features; created design specifications & built interactive Axure prototypes for demonstration Acted as product owner and led agile team of software developers and UX/UI designers to create and build digital products in the app for healthcare consumers. Increased product utilization - Partnered with the Chief Medical Officer, sales and service team to help drive increased telemedicine utilization through product enhancement, outbound calls & email campaigns, resulting in a 132% increase in overall telemed submissions Partnered with sales, marketing, and leadership to help prioritize prescription product enhancements based off of competitive analysis and market research Partnered with Sales and marketing to produce demos of products & features in the application

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    2013 - 2015

    woolrich john rich bros

    Assistant Store Manager

    Led and motivated the store team to hit performance targets and maintain the standards of customer service Developed and implemented strategies to maximize product performance by leveraging visual merchandising Wrote and sent daily KPI reports to the main office in Italy. Cash management


7 Skills


Business-to-Business (B2B)




UI Design

User Experience (UX)


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