Profile

Almitra Karnik

Building Fhynix | Productivity SaaS | Parent -Tech

8.1

Years of Experience

Education

santa clara university, university of massachusetts, university of massachusetts, university of mumbai

Companies

fhynix, haptik, signeasy, byjus, recko, various, kommunicate, clevertap, twilio inc., cisco

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Experience

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    2021 - Present

    fhynix

    Founder and CEO

    Our vision is to improve the quality of life of parents with better productivity and personalized information discovery. Our mission is to be an extension of you. Fhynix is your best friend, who understands your values and priorities and empowers you to traverse your unique parenting journey - not alone but as a community. Our personalized, data-driven technology platform puts you in control of making optimal choices that matter to you - personally and professionally. With Fhynix: - Build a comprehensive lifestyle dashboard across work, home, kids schedule, school to-do, and self-care - Analyze priorities and incorporate actionable suggestions for better time management and execution - Get personalized recommendations, based on insights from local and global peers on activities, products, services; - Learn from experts and your trusted community on best practices, counselling, skill building, nutrition, education, sports, etc

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    2021 - 2022

    haptik

    Interim CMO

    - Helped with all aspects of marketing - GTM, funnel and revenue marketing, product marketing, brand, regional marketing, positioning, Inside sales, design, etc - Built and supported the launch of various product lines with content, launch events, sales enablement, etc - Hired, mentored and helped structure the marketing org that can scale and drive growth - Built programs around customer advocacy, ABM, competitive intelligence, etc

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    2021 - 2021

    signeasy

    Interim head of marketing

    - Built and led the marketing function to support predictable revenue outcomes on inbound marketing with content marketing and demand generation - Drove initiatives around Conversion rate optimization, buyer journey segmentation and martech analytics - Supported Product-led Growth and PQLs to accelerate a user-first flip-the-funnel approach

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    2021 - 2022

    byjus

    Martech, Organizational Design and Growth strategy

    - Architected end-to-end martech ecosystem to support the entire user journey from acquisition to engagement to retention to monetization to improve LTV - Supported use cases across various tools such as AppsFlyer, GA, CRM, Snowflake, GCP, Tableau, Segment, etc - Improved processes across product and project management and cross-functional interlocks - DACI, RACI, org structures across data science, data engineering, business analysts, etc

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    2020 - 2021

    recko

    Interim CMO - acquired by Stripe

    Helped build and execute on various marketing initiatives around product positioning and messaging along with content marketing, branding, hiring, sales <> marketing interlocks, PR, etc as their interim marketing head.

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    2020 - 2022

    various

    CMO, GTM And SaaS Marketing Advisor

    - Observe.ai Advised the team on scaling their product marketing function - sales enablement, product launch strategy, success KPIs along with competitive analysis and building digital buyer journeys

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    2020 - 2021

    kommunicate

    Go-To-Market and Marketing Advisor

    - Helped the team set up processes and execute on demand-generation, customer marketing, partner marketing, content marketing and product marketing

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    2016 - 2020

    clevertap

    Head Of Marketing

    Led all areas of global marketing spanning corporate communications, product marketing, digital marketing, marketing research and analytics, customer marketing, brand, PR/AR, design & field marketing. Responsible for building CleverTap’s brand & enabling revenues across all global markets including US, EMEA, and APAC. - Developed and delivered the global marketing strategy and articulated the value proposition of its mobile marketing solutions for brands, agencies and mobile-first businesses globally. - Built and groomed a world-class team of 40+ global, multicultural, senior marketing leaders across San Francisco, Singapore, LATAM and Mumbai. - Launched various products globally to drive revenues and growth as we scaled more than 3X YoY – contributing to over 30% of the company’s total revenues. - Drove demand-generation initiatives through strategic account-based-marketing and inside sales teams reporting into marketing - Increased Share of Voice and Brand awareness with category creation (AR,PR, etc) by 25% YoY in relevant accounts and geographies - Own the acquisition to monetization funnel for the self signup product line

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    2013 - 2016

    twilio inc.

    Head of Platform Marketing

    - Led global marketing efforts for enterprise customers using a mix of content marketing, sales/partner enablement, competitive displacement, digital and physical events, etc - Drove customer engagement to influence product adoption and create cross-sell and up-sell revenue opportunities - Spearhead thought-leadership efforts around SaaS and mobile with Forrester and Gartner - Managed key strategic initiatives and played a cross functional leadership role to steer various teams in the right direction for maximum impact

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    2012 - 2013

    cisco

    Product and Solutions Marketing Head

    - Work on Go-To-Market Plans around product cross-selling, promotions, and up-selling for partners and customers. - Created an end-to-end program to manage forecasts, incentives and ROI estimates for migrating the existing install base to a new software services model. - Lead outbound marketing efforts for Cisco Security Management Applications, ASA Next-Generation Firewall Series and Enterprise License Agreements. - Work closely with the sales, legal, PR, analysts and business development teams on creating relevant collateral based on the AIDA model and specific target audience - datasheets, selling guides, FAQs, demos, customer references, etc - Conduct Sales Training and customer briefings - Strategy/thought leadership around product adoption, migration, cloud-based and software services, New Product Introduction. -Create messaging, positioning, competitive analysis, use case studies, customer references and lead product evangelism for internal and external stakeholders. - Manage and review marketing timelines, budgets and evaluate with metrics.

Experience

22 Skills

analytics

business development

Content Marketing

Design

Education

Enterprise Marketing

forecasting

Founder

Inbound Marketing

Inside Sales

marketing

marketing communications

Mobile

Mobile Marketing

optimization

Product Marketing

SaaS

Sales

Sales Enablement

Splunk

Time Management

Vision

Education

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    2010 - 2013

    santa clara university

    MBA

    product management and marketing

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    2005 - 2007

    university of massachusetts

    Masters

    Computer Science

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    2005 - 2007

    university of massachusetts

    MS

    Computer and Information Systems Security/Information Assurance

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    2001 - 2005

    university of mumbai

    BS

    Computer and Information Science

Others named Almitra

Almitra Karnik

Founder and CEO

 at fhynix

Colleagues at haptik

Ganesh Deshmukh

Software Engineer L2

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Sachit Gaudi

Software Engineer

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Giri Poonati

Product Designer | Interakt by Jio Haptik

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gopal ojha

software engineer 3 - frontend

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Harsh Bhagia

Product@Haptik (A Jio Platforms Company)

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Colleagues at signeasy

Chitra G

Senior Product Manager

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Swati Jaiswal

Senior Software Engineer

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Harsha Marri

API Solutions Engineer

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Gaurav Joshi

Site Reliability Engineer

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