Almitra Karnik

Building Fhynix | Productivity SaaS | Parent -Tech


Years of Experience


santa clara university, university of massachusetts, university of massachusetts, university of mumbai


fhynix, haptik, signeasy, byjus, recko, various, kommunicate, clevertap, twilio inc., cisco

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    2021 - Present


    Founder and CEO

    Our vision is to improve the quality of life of parents with better productivity and personalized information discovery. Our mission is to be an extension of you. Fhynix is your best friend, who understands your values and priorities and empowers you to traverse your unique parenting journey - not alone but as a community. Our personalized, data-driven technology platform puts you in control of making optimal choices that matter to you - personally and professionally. With Fhynix: - Build a comprehensive lifestyle dashboard across work, home, kids schedule, school to-do, and self-care - Analyze priorities and incorporate actionable suggestions for better time management and execution - Get personalized recommendations, based on insights from local and global peers on activities, products, services; - Learn from experts and your trusted community on best practices, counselling, skill building, nutrition, education, sports, etc

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    2021 - 2022


    Interim CMO

    - Helped with all aspects of marketing - GTM, funnel and revenue marketing, product marketing, brand, regional marketing, positioning, Inside sales, design, etc - Built and supported the launch of various product lines with content, launch events, sales enablement, etc - Hired, mentored and helped structure the marketing org that can scale and drive growth - Built programs around customer advocacy, ABM, competitive intelligence, etc

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    2021 - 2021


    Interim head of marketing

    - Built and led the marketing function to support predictable revenue outcomes on inbound marketing with content marketing and demand generation - Drove initiatives around Conversion rate optimization, buyer journey segmentation and martech analytics - Supported Product-led Growth and PQLs to accelerate a user-first flip-the-funnel approach

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    2021 - 2022


    Martech, Organizational Design and Growth strategy

    - Architected end-to-end martech ecosystem to support the entire user journey from acquisition to engagement to retention to monetization to improve LTV - Supported use cases across various tools such as AppsFlyer, GA, CRM, Snowflake, GCP, Tableau, Segment, etc - Improved processes across product and project management and cross-functional interlocks - DACI, RACI, org structures across data science, data engineering, business analysts, etc

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    2020 - 2021


    Interim CMO - acquired by Stripe

    Helped build and execute on various marketing initiatives around product positioning and messaging along with content marketing, branding, hiring, sales <> marketing interlocks, PR, etc as their interim marketing head.

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    2020 - 2022


    CMO, GTM And SaaS Marketing Advisor

    - Advised the team on scaling their product marketing function - sales enablement, product launch strategy, success KPIs along with competitive analysis and building digital buyer journeys

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    2020 - 2021


    Go-To-Market and Marketing Advisor

    - Helped the team set up processes and execute on demand-generation, customer marketing, partner marketing, content marketing and product marketing

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    2016 - 2020


    Head Of Marketing

    Led all areas of global marketing spanning corporate communications, product marketing, digital marketing, marketing research and analytics, customer marketing, brand, PR/AR, design & field marketing. Responsible for building CleverTap’s brand & enabling revenues across all global markets including US, EMEA, and APAC. - Developed and delivered the global marketing strategy and articulated the value proposition of its mobile marketing solutions for brands, agencies and mobile-first businesses globally. - Built and groomed a world-class team of 40+ global, multicultural, senior marketing leaders across San Francisco, Singapore, LATAM and Mumbai. - Launched various products globally to drive revenues and growth as we scaled more than 3X YoY – contributing to over 30% of the company’s total revenues. - Drove demand-generation initiatives through strategic account-based-marketing and inside sales teams reporting into marketing - Increased Share of Voice and Brand awareness with category creation (AR,PR, etc) by 25% YoY in relevant accounts and geographies - Own the acquisition to monetization funnel for the self signup product line

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    2013 - 2016

    twilio inc.

    Head of Platform Marketing

    - Led global marketing efforts for enterprise customers using a mix of content marketing, sales/partner enablement, competitive displacement, digital and physical events, etc - Drove customer engagement to influence product adoption and create cross-sell and up-sell revenue opportunities - Spearhead thought-leadership efforts around SaaS and mobile with Forrester and Gartner - Managed key strategic initiatives and played a cross functional leadership role to steer various teams in the right direction for maximum impact

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    2012 - 2013


    Product and Solutions Marketing Head

    - Work on Go-To-Market Plans around product cross-selling, promotions, and up-selling for partners and customers. - Created an end-to-end program to manage forecasts, incentives and ROI estimates for migrating the existing install base to a new software services model. - Lead outbound marketing efforts for Cisco Security Management Applications, ASA Next-Generation Firewall Series and Enterprise License Agreements. - Work closely with the sales, legal, PR, analysts and business development teams on creating relevant collateral based on the AIDA model and specific target audience - datasheets, selling guides, FAQs, demos, customer references, etc - Conduct Sales Training and customer briefings - Strategy/thought leadership around product adoption, migration, cloud-based and software services, New Product Introduction. -Create messaging, positioning, competitive analysis, use case studies, customer references and lead product evangelism for internal and external stakeholders. - Manage and review marketing timelines, budgets and evaluate with metrics.


22 Skills


business development

Content Marketing



Enterprise Marketing



Inbound Marketing

Inside Sales


marketing communications


Mobile Marketing


Product Marketing



Sales Enablement


Time Management



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    2010 - 2013

    santa clara university


    product management and marketing

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    2005 - 2007

    university of massachusetts


    Computer Science

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    2005 - 2007

    university of massachusetts


    Computer and Information Systems Security/Information Assurance

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    2001 - 2005

    university of mumbai


    Computer and Information Science

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