Almitra Karnik
Building Fhynix | Productivity SaaS | Parent -Tech
8.1
Years of Experience
Education
santa clara university, university of massachusetts, university of massachusetts, university of mumbai
Companies
fhynix, haptik, signeasy, byjus, recko, various, kommunicate, clevertap, twilio inc., cisco
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Experience
2021 - Present
fhynix
Founder and CEO
Our vision is to improve the quality of life of parents with better productivity and personalized information discovery. Our mission is to be an extension of you. Fhynix is your best friend, who understands your values and priorities and empowers you to traverse your unique parenting journey - not alone but as a community. Our personalized, data-driven technology platform puts you in control of making optimal choices that matter to you - personally and professionally. With Fhynix: - Build a comprehensive lifestyle dashboard across work, home, kids schedule, school to-do, and self-care - Analyze priorities and incorporate actionable suggestions for better time management and execution - Get personalized recommendations, based on insights from local and global peers on activities, products, services; - Learn from experts and your trusted community on best practices, counselling, skill building, nutrition, education, sports, etc
2021 - 2022
haptik
Interim CMO
- Helped with all aspects of marketing - GTM, funnel and revenue marketing, product marketing, brand, regional marketing, positioning, Inside sales, design, etc - Built and supported the launch of various product lines with content, launch events, sales enablement, etc - Hired, mentored and helped structure the marketing org that can scale and drive growth - Built programs around customer advocacy, ABM, competitive intelligence, etc
2021 - 2021
signeasy
Interim head of marketing
- Built and led the marketing function to support predictable revenue outcomes on inbound marketing with content marketing and demand generation - Drove initiatives around Conversion rate optimization, buyer journey segmentation and martech analytics - Supported Product-led Growth and PQLs to accelerate a user-first flip-the-funnel approach
2021 - 2022
byjus
Martech, Organizational Design and Growth strategy
- Architected end-to-end martech ecosystem to support the entire user journey from acquisition to engagement to retention to monetization to improve LTV - Supported use cases across various tools such as AppsFlyer, GA, CRM, Snowflake, GCP, Tableau, Segment, etc - Improved processes across product and project management and cross-functional interlocks - DACI, RACI, org structures across data science, data engineering, business analysts, etc
2020 - 2021
recko
Interim CMO - acquired by Stripe
Helped build and execute on various marketing initiatives around product positioning and messaging along with content marketing, branding, hiring, sales <> marketing interlocks, PR, etc as their interim marketing head.
2020 - 2022
various
CMO, GTM And SaaS Marketing Advisor
- Observe.ai Advised the team on scaling their product marketing function - sales enablement, product launch strategy, success KPIs along with competitive analysis and building digital buyer journeys
2020 - 2021
kommunicate
Go-To-Market and Marketing Advisor
- Helped the team set up processes and execute on demand-generation, customer marketing, partner marketing, content marketing and product marketing
2016 - 2020
clevertap
Head Of Marketing
Led all areas of global marketing spanning corporate communications, product marketing, digital marketing, marketing research and analytics, customer marketing, brand, PR/AR, design & field marketing. Responsible for building CleverTap’s brand & enabling revenues across all global markets including US, EMEA, and APAC. - Developed and delivered the global marketing strategy and articulated the value proposition of its mobile marketing solutions for brands, agencies and mobile-first businesses globally. - Built and groomed a world-class team of 40+ global, multicultural, senior marketing leaders across San Francisco, Singapore, LATAM and Mumbai. - Launched various products globally to drive revenues and growth as we scaled more than 3X YoY – contributing to over 30% of the company’s total revenues. - Drove demand-generation initiatives through strategic account-based-marketing and inside sales teams reporting into marketing - Increased Share of Voice and Brand awareness with category creation (AR,PR, etc) by 25% YoY in relevant accounts and geographies - Own the acquisition to monetization funnel for the self signup product line
2013 - 2016
twilio inc.
Head of Platform Marketing
- Led global marketing efforts for enterprise customers using a mix of content marketing, sales/partner enablement, competitive displacement, digital and physical events, etc - Drove customer engagement to influence product adoption and create cross-sell and up-sell revenue opportunities - Spearhead thought-leadership efforts around SaaS and mobile with Forrester and Gartner - Managed key strategic initiatives and played a cross functional leadership role to steer various teams in the right direction for maximum impact
2012 - 2013
cisco
Product and Solutions Marketing Head
- Work on Go-To-Market Plans around product cross-selling, promotions, and up-selling for partners and customers. - Created an end-to-end program to manage forecasts, incentives and ROI estimates for migrating the existing install base to a new software services model. - Lead outbound marketing efforts for Cisco Security Management Applications, ASA Next-Generation Firewall Series and Enterprise License Agreements. - Work closely with the sales, legal, PR, analysts and business development teams on creating relevant collateral based on the AIDA model and specific target audience - datasheets, selling guides, FAQs, demos, customer references, etc - Conduct Sales Training and customer briefings - Strategy/thought leadership around product adoption, migration, cloud-based and software services, New Product Introduction. -Create messaging, positioning, competitive analysis, use case studies, customer references and lead product evangelism for internal and external stakeholders. - Manage and review marketing timelines, budgets and evaluate with metrics.
Experience
22 Skills
analytics
business development
Content Marketing
Design
Education
Enterprise Marketing
forecasting
Founder
Inbound Marketing
Inside Sales
marketing
marketing communications
Mobile
Mobile Marketing
optimization
Product Marketing
SaaS
Sales
Sales Enablement
Splunk
Time Management
Vision
Education
2010 - 2013
santa clara university
MBA
product management and marketing
2005 - 2007
university of massachusetts
Masters
Computer Science
2005 - 2007
university of massachusetts
MS
Computer and Information Systems Security/Information Assurance
2001 - 2005
university of mumbai
BS
Computer and Information Science
