About

Alper Taner is a highly experienced Head of User Acquisition and App Growth Consultant with over 14 years of experience in the field. He is currently working as a freelancer, serving as an App Marketing Specialist and Consultant. Alper has a proven track record of growing active paid subscriber bases for various apps through multiple performance marketing channels. He has audited over 20 apps' performance marketing channels, leading to significant savings in media spend. Alper has extensive experience in App Store Optimization (ASO) strategy, where he has successfully led a US-based VPN app to 30% higher visibility score and 25 more #1 ranked keywords within 3 months. He has also launched Twitter, Snapchat, and Apple Search Ads as new sustainable channels for multiple brands, leading to significant growth in monthly spend. Alper has conducted multiple monetization experiments and improved D1 retention rate in a dating app by 4x in 8 weeks. He has also achieved continuous ROAS improvement in a health and fitness app through creating and testing 116 ad concepts. Alper has set up modernized marketing campaigns optimization and creative concepts frameworks for internal teams. He has created and implemented 20+ app tracking concepts for multiple verticals, enabling automation in user acquisition, retargeting, and CRM campaigns. He has also improved CRM automations through activation, re-activation, conversion, win-back campaigns, and omni-channel CRM strategy. Alper has worked with companies like DaWanda GmbH and Delivery Hero, where he served as Senior Mobile and Display Marketing Manager and Mobile Marketing Manager, respectively. He has a Bachelor of Science in Business Administration from the University of California, Berkeley, and Bilkent University. Alper is proficient in Mobile, Web, Search, and test technology stacks. Overall, Alper is a highly skilled and experienced App Growth Consultant with a proven track record of success in growing active paid subscriber bases, optimizing marketing campaigns, and improving retention rates.