About

Anchal Tripathi is a Tech Lead at Epam with over 6 years of experience in Salesforce Marketing Cloud and a total of 9 years in sales and marketing. She is well-versed in end-to-end campaign management, including digital and online marketing, as well as commercial and transactional communications. Anchal actively participates in designing solutions for implementing marketing strategies and business ideas through automations, customer journeys, social media campaigns, and mobile marketing. As a part of her team, data design, flows, views, and database manipulation/planning are also a part of her responsibilities. They use Salesforce Marketing Cloud as their execution platform for delivering campaigns, along with other supporting applications and technologies such as MSSQL, REST/SOAP API, SSJS, HTML/CSS, AMPscript, CDP, Dataroma, Web Expression, Salesforce Pardot, Web Trends, Figma, Google Analytics, Litmus, and LiveClicker. Anchal's current role at Epam is Lead Software Engineer, where she leads the development team and ensures high-quality and timely delivery of projects. In the past, she has worked as a Project Lead at Harman, where she executed digital marketing campaigns, and as a Campaign Developer at Barclays. Anchal holds a B.Tech degree in Computer Science and Engineering from GBTU, completed in 2012. She also completed her schooling in PCM from Sacred Heart Inter College in 2008. Anchal's tech stack includes Senior Software Engineer, Software Engineer, Salesforce, Web, MSSQL, and Mobile. With a relevant experience of 9.36 years, Anchal is a seasoned professional with a proven track record of delivering successful marketing campaigns.