About

Ankita Gupta is a seasoned Marketing Executive with over 7 years of experience in the field of digital operations. She is currently employed at Wipro Consumer Care and Lighting, where she handles Amazon Marketing end-to-end and has successfully decreased ACOS while improving sales. Ankita also manages Flipkart Marketing PLA and PCA, oversees marketing expenditure, and strategizes for better visibility and forecast. Prior to her current role, Ankita worked as an Inside Sales Manager at Awign, where she managed multiple products in the gig workforce sector, including LMD, Data Moderation, Due Diligence, and Business Development. She also handled social media marketing, email marketing, and SEO campaigns, which brought in more than 80 new clients in less than four months. Ankita introduced her team to HubSpot CRM platform for data aggregation and report generation, and Sprint methodology for planning, implementation, and retrospective. She aggregated current and historical company client data into a structured database. Before Awign, Ankita worked as a Sales and Operations Manager E-commerce at Pinnium, where she managed a team, conducted E-commerce platform market research, analyzed sales and returns, created marketing strategies, prepared PowerPoint presentations and sales displays, generated sales reports, and compared and strategized reports using MS Excel. Ankita holds a Master's degree in Telecommunications Engineering from SRM University and a Bachelor's degree in Electronics and Communications Engineering from VIET. Her technical skills include Research Scientist. Ankita's expertise in marketing, sales, and operations, coupled with her technical background, makes her a valuable asset to any organization.