About

Archika Naag is an accomplished professional with a strong background in internal marketing and merchandising. As an Associate at Zwende Design, she is responsible for driving the company's marketing and merchandising strategies, ensuring that they align with the overall business objectives. With over 4 years of relevant experience, Archika has honed her skills in developing and executing successful marketing campaigns, managing product launches, and driving sales growth. Prior to joining Zwende Design, Archika worked as a Buying & Planning Intern at Reliance Brands Ltd, where she gained valuable experience in the retail industry. She also worked as a Buying and Merchandising Intern at Aditya Birla, where she developed a deep understanding of the buying and merchandising process. These experiences have equipped her with a comprehensive understanding of the retail industry, from product development to sales. Archika holds a Master's degree in Fashion Management from the National Institute of Fashion Technology, Delhi, which has provided her with a solid foundation in the fashion industry. She also holds a Bachelor's degree in Computer Science from IEC CET. Her academic background has equipped her with the skills and knowledge needed to excel in her current role. Archika is a highly motivated and results-driven individual who is passionate about developing innovative marketing strategies that drive business growth. She is a skilled communicator and collaborator, with a proven track record of building strong relationships with stakeholders across the organization. Archika is committed to delivering exceptional results and exceeding expectations in everything she does.