About

Bitupan Deka is a highly accomplished Manager at PwC's Pharmaceutical & Life Sciences Advisory service line, with extensive experience in strategy consulting. He has a strong focus on the US market and has worked on a variety of engagements spanning new market entry strategy, new product launch strategy, portfolio planning, deal evaluation, business forecasting and primary research. Bitupan has been instrumental in developing commercialization strategy and capability roadmap for a clinical stage biopharmaceutical client, developing inorganic growth strategy and recommending key acquisition prospects for a leading medical device manufacturer, and building a revenue target forecasting model for a vaccination-driven pharmaceutical client. Prior to joining PwC, Bitupan worked at Dr. Reddy's Laboratories as Assistant Manager Strategy for Emerging Markets, primarily focusing on China, Russia Generic business. Bitupan has a PGDM in Marketing/Marketing Management from IMT Ghaziabad and a Bachelor of Engineering in Electronics and Telecommunication from Assam Engineering College. He also studied at Cotton College. With 8.44 years of relevant experience, Bitupan is a research scientist with a strong tech stack. He has previously worked at PwC as a Senior Associate and Experienced Associate.