About

Dhiraj Raj is an accomplished digital marketing leader with over 8 years of experience in the field. Currently serving as the Assistant Head of Digital Marketing at SP Jain School of Global Management, he leads the organization's digital marketing efforts across campuses in Dubai, Mumbai, Singapore, and Sydney. Dhiraj's expertise lies in end-to-end digital marketing, including budgeting, planning, strategy development, and execution, and post-campaign analyses. Dhiraj has a diverse skill set in digital marketing, including Google Ads, Facebook Ads, LinkedIn Campaigns, SEO, social media organic plans, competition growth hacking, online reputation management, affiliate marketing, and more. He is also experienced in working with creative and content teams to improve advertising collaterals. Prior to his current role, Dhiraj served as a Management Trainee in Digital Marketing at Flourish Purefoods Pvt. Ltd, an FMCG company into Dairy and Beverage Products. He also worked as a Software Developer at Sigma ITES, Delhi, for 24 months. Dhiraj holds a Post Graduate Diploma in Management from Welingkar Institute of Management, Mumbai, and a Bachelor of Technology in Electronics and Communication Engineering from Dr. M G R Educational and Research Institute. He has established himself through his work among his peers and has been fortunate enough to work with prime brands such as SP Jain Global, Tata Rallis, Idea Cellular, MIT Media Labs (India initiative), and UNICEF through work or projects. Dhiraj's technical skills include research scientist, Salesforce, search, web, test, integration, and software engineering. He is passionate about the digital and technological aspects of marketing in IT, education, and services industries.