About

Divesh Sood is an experienced B2B SaaS marketer currently working at Zoho. His current role involves marketing Zoho's products to enterprises and working with partners to increase channel sales. He is responsible for helping them create GTM plans, strategies across channels, and providing guidance on the use of software. Divesh is also leading Zoho Creator's partner and developer marketing initiative and has been involved in the launch of new products such as Zoho BackToWork and Zoho's Portal solutions. Apart from this, Divesh is also responsible for producing customer, partner, and developer case studies, hosting Zoho's customer, developer, and partner focused webinar series, and revamping product pages with UX research. He has end-to-end ownership of Zoho Creator's thought leadership publication - Decode. Before joining Zoho, Divesh worked as a Business Consultant at Medstry, an upcoming pharmaceutical start-up based out of Mumbai. He was responsible for creating state-wise market penetration strategies, setting up business processes, and hiring key employees. He has also worked as a Cluster Head - Marketing, PR, Creatives & General body at NMIMS in Space. In this role, he partnered with alumni from NMIMS and promoted their latest project - a satellite that was sent to space w/ ISRO. He managed departments such as Marketing, Creatives, PR, Tech, and General body with over 200 students across his teams. Divesh has a Bachelor's Degree in Mechanical Engineering from NMIMS. He has relevant experience of 8.28 years and has a tech stack that includes Research Scientist. Divesh's expertise lies in B2B SaaS Marketing, Partner Marketing, Product Marketing, and Marketing Strategy. He is a results-driven marketer who is passionate about building and executing successful marketing campaigns.