About

Garima Juneja is a successful entrepreneur and co-founder of Plume Beauty, a homegrown Indian beauty brand that creates makeup tools and products at par with international standards. She is passionate about creating high-quality makeup products that are affordable and keep up with the latest trends. Garima has been instrumental in growing the business from a less than Rs.1 Lakh initial investment to over Rs. 1.5CR in revenue over the last 18 months. Garima's entrepreneurial journey started in 2013 when she founded Viralcurry, a creative social media company that focuses on brand building and fan engagement on social media platforms. She has worked with established companies such as Policybazaar, Yatra, Red Chief Shoes, Homeshop18, Snapdeal, and Viber, among others. Her experience and creative approach have given her valuable insights about the psychology of social media users. Garima's forte is creativity and fresh ideas to engage the audience and optimize social ROI for brands. Garima has received several awards and recognition for her work. She was awarded the Femina Woman Achiever Award in 2017 and the CMO Asia Top 50 Marketers Award in 2015. She is also a Bachelor of Technology (BTech) graduate from Guru Gobind Singh Indraprastha University. Garima is a self-funded private label brand that sells its products via their website, Amazon, Nykaa, and makeup artists all over the country. Her major source of sales (80%) is through their own direct channels (online and B2B). The brand is profitable and growing rapidly. Overall, Garima is a successful entrepreneur with over 11 years of relevant experience in the industry. She is passionate about creating high-quality products that are affordable and keep up with the latest trends. Her entrepreneurial spirit, creativity, and fresh ideas have earned her recognition and success in the industry.