About

Griffen John is a Software Engineer turned Digital Marketer with over 9 years of relevant experience in the information technology and services industry. He is currently working as a Digital Marketing Executive at entradio.com, a technology platform built for enabling customers to search and directly connect with hotels to book their rooms. Griffen's experience as a Research Analyst in Digital Marketing has equipped him with the skills to optimize off-page activities for link building, plan and design creatives for social media accounts, collate, rewrite and optimize content for blogs, and conduct keyword research and analysis. He is also proficient in handling end-to-end Google Ads account and creating social engagement across different social media platforms. Prior to his foray into Digital Marketing, Griffen worked as a Software Engineer at fis and L&T. At fis, he worked on the Payment Manager project, where he was responsible for application monitoring and stats analysis in SPLUNK, working on Control-M jobs related to Payments and ETL files, team coordination, and timely escalation to senior management. At L&T, he was a team member (L1-L2 Production Support Analyst/Engineer) for the Global ISG Production & Support Services project for CITIBANK. He monitored Autosys jobs, executed jobs & reported, performed workarounds for the job failures within defined SLA, and responded to user queries. Griffen holds a Bachelor’s Degree focused in Information Technology from St. Andrew's College of Arts, Science and Commerce. He has also completed the Certified Digital Marketing Master (CDMM) course from digital vidya. Griffen's tech stack includes Software Engineering, Research Science, SQL, P2P, Search, ETL, Mobile, Web, infra, and test. He is a strong engineering professional with a demonstrated history of working in the information technology and services industry.