About

Hitesh Sachdeva is an experienced Head of Growth and Marketing with over 11 years of experience in driving growth for tech majors and start-ups across strategy, marketing, and analytics roles. He has a strong academic background, having completed an MBA in Marketing and Finance from IIM Lucknow and a Bachelor's in Computer Engineering from NSIT Delhi. Hitesh has worked with several prominent companies, including Meta (Facebook), Paytm, Uber, and Alshaya | Starbucks, where he has held various leadership positions in growth strategy, planning, product management, and marketing technology. At Meta, he leveraged product solutions to drive partner performance on the platform, grew partner ad spends, and drove partner monetization across FB and IG. At Paytm, he developed growth strategies and plans, managed new user acquisition through Google, Social Media, Affiliates, and OEM partnerships, and implemented CRM, lifecycle, and retention programs. During his tenure at Uber, he led CRM, lifecycle, and retention, product marketing and growth, and marketing technology and automation. At Alshaya | Starbucks, he managed digital marketing, loyalty programs, and product management. Hitesh's professional experience has been complemented by his technical skills, which include product management and research scientist. He has also worked as a consultant in analytics and research at The Smart Cube. Currently, Hitesh is the Head of Growth and Marketing at coffeee.io. He has a total of 10.87 years of relevant experience, making him a valuable asset to any organization looking to grow its business.