About

Janhavi Wadekar is a freelance User Experience Designer for digital products with over 7 years of experience in the field. She is passionate about designing experiences and user flows that are intuitive and positively impact user behavior and engagement with the product. For Janhavi, UX design involves finding the right balance between visual design, user needs, behavioral patterns, and business metrics. She enjoys working with teams where she can be an integral part of the UX design journey. Janhavi has a Bachelor of Design degree in Lifestyle Accessory Design from the National Institute of Fashion Technology. She also maintains an equal passion for designing for the Indian craft sector and is constantly on the lookout for projects or collaborations where she can design for real-world social and livelihood challenges. Currently working as a User Experience Designer at Kritii Design, Janhavi has worked on web and mobile apps for different clients and projects. Her responsibilities include analyzing user research, problem statements, and business metrics to translate them into design solutions. She has worked on new feature additions, product vision projects, and entirely new products. Her work involves competitor study, secondary research, research synthesis, quick ideation, various concept mockups, iterating to the final design, and final pixel perfection. She has also undertaken usability studies and user testing for different projects. Janhavi's primary role is to better the user experience with intuitive UI, charting out user flows, wireframes, adhering to design systems, and sometimes dabbling into visual design. She directly interacts with clients and is entirely responsible for design delivery within the timeline. Before Kritii Design, Janhavi worked as a Product Designer at Karwak, where she designed in-house products as well as worked on projects involving product design, packaging, and visual merchandising. She also managed in-house design activities, coordination with freelance and associate designers, and product photography. She also worked as a Summer Intern at Adipa, where she worked on designing handcrafted ceramic wall murals. Janhavi's tech stack includes designer, research scientist, product designer, test, mobile, UI, and web. Overall, she is a talented UX designer with a passion for designing for real-world challenges and a strong track record of delivering high-quality design solutions.