About

Kanika Vyas is an accomplished professional with over 8 years of experience in the banking and media industries. She has expertise in sales, marketing, branding, digital strategy and acquisition, and customer experience. Currently working as a Digital Acquisition Manager at HSBC, Kanika is responsible for designing digital assets and building partnerships with multiple FinTech firms for digital product acquisition. She also develops relevant and insightful customer criteria and segmentation analysis for acquisitions and programmatic display marketing. Previously, as a Marketing Manager at HSBC, Kanika built campaigns for effective brand reach for acquisition and recall. She played a key role in the first-of-its-kind Personal Economy Summit in the industry, where complex financial terms were decoded in simple narratives through theatrical plays and leadership speeches by keynote speakers. For this, she received the prestigious HSBC Champion Award in 2015 and 2017. Kanika has also designed, developed, and executed campaigns to reach out to potential customers using various online and offline channels of communication. Kanika has a postgraduate degree in management and specialization in marketing from IIM Lucknow. She is a motivated, organized, and committed person who prides herself on her ability to successfully complete any responsibility. Her friendly yet professional demeanor and positive outlook allow her to effectively communicate with clients and co-workers alike. Currently working as an Associate Managing Consultant at Mastercard, Kanika has previously held leadership positions at HSBC as VP Digital Sales Manager and VP Digital Marketing. In these roles, she was responsible for commercializing digital journeys for wealth management on mobile/browser and building digital assets and partnerships with FinTech firms for digital acquisitions and leads for credit cards. Kanika's education history includes a PGDM degree in Marketing and Systems from IIM Lucknow and a BE degree in Information Technology from NSIT. She also has experience as a Senior Software Engineer and in mobile technology. With over 10 years of relevant experience, Kanika is a highly skilled professional and an asset to any organization.