About

Kavita Singh is an accomplished marketing and communication professional with over 11 years of experience in IT and cloud solutions. She has worked with prestigious brands like Microsoft, Oracle, Cisco, and MetricStream, and has expertise in breadth and depth audience marketing, program management, strategic business support programs, digital marketing, fiscal management, audits and operational efficiency, and customer satisfaction. Kavita is an articulate executor, effective and efficient in end-to-end program management, and proficient in cross-functional efforts with multiple stakeholders. Kavita is a Guinness World Record holder for “AppFest,” the largest app development marathon of Microsoft India. Currently, she is associated with Web Marketing Academy as an alumni, digital marketing faculty, and content creator. Her specialties include brand awareness, digital and social media marketing, online marketing, inbound marketing, IT services, solutions and product marketing, strategic B2B marketing programs planning and execution, channel marketing and internal communication, product launch events and trade-shows, event planning and execution, fiscal management, audience marketing, vendor alliance and management, affiliate and channel marketing, case studies/customer references, testimonials, demand generation, customer service and training, and relationship management. Kavita is currently the Marketing Lead at Spektacom, where she is creating a technology-driven ecosystem for sports. In her previous roles, she served as the Channel Sales Program Manager, India at Oracle Digital Prime, where she managed joint GTM campaigns with Channels Partners and VAD’s to drive cloud awareness, readiness, and lead and pipe generation in the Tier 1 and 2 SMB space across India. She was also the Program Manager - Enterprise Partner Enablement at Microsoft, where she focused on driving Azure readiness into the Enterprise Partner Accounts - Global System Integrators (GSI) targeting developers, infra professionals, and architects. Kavita holds a degree in Digital Marketing Management from Web Marketing Academy and completed her PUC in Commerce from Kendriya Vidyalaya. She has a strong tech stack that includes web, Azure, and infra. With 15.12 years of relevant experience, Kavita is a committed professional who strives to create a technology-driven ecosystem for sports and beyond.