About

Lekha Meena is a highly skilled Brand Strategist with over 2 years of post-MBA experience at Bennett, Coleman & Co. Ltd (Times Group). She is a graduate from Indian Institute of Management Ahmedabad (2020) and has worked with various brands across industries, creating brand strategies, content, and campaign solutions. Before pursuing her MBA, Lekha worked as a Mechanical Engineer at General Motors, Europe, where she was responsible for managing workload and acting as the SPOC. Her experience in engineering combined with her business acumen has helped her in creating effective brand strategies. Currently, Lekha is working as a Manager - Brand Building & Solutions / Creative Strategy at Times of India. She provides strategic and creative solutions to create brand stories for clients across multiple platforms. She also analyzes shifts in consumer and market trends across various sectors to advise clients on brand campaigns. Lekha has also worked as a Deputy Manager - Brand Building & Solutions / Creative Strategy and Executive Assistant at Times of India. In these roles, she provided strategic and creative solutions to create brand stories for clients across multiple platforms. She also developed insights on market share analysis, ongoing sales initiatives, daily competition analysis, revenue realization analysis, and recovery. Lekha holds a Master of Business Administration (MBA) degree from Indian Institute of Management Ahmedabad (2020) and has completed an exchange term in Business Administration and Management from EDHEC Business School. She also holds a Bachelor of Technology (B.Tech.) degree in Mechanical Engineering from Indira Gandhi Delhi Technical University for Women and completed her high school education from St. Angela Sophia Sr. Sec. School, Jaipur. With 3.77 years of relevant experience, Lekha is a versatile and dynamic professional with a passion for creating impactful brand strategies. She is a strong communicator and is always looking for opportunities to learn and grow in her field.