About

Mehul Nath J. is a tech-savvy entrepreneur with a passion for changing how the middle-income class gets access to credit. He is the CEO and Co-Founder of BharatX, a startup that enables consumer-facing apps to provide better value to their customers by enabling credit-as-a-feature on them. Mehul has worked at unicorn, Bay Area-based, and Y-Combinator startups with top leadership earlier, gaining valuable experience in the industry. Mehul is an ambitious and open-minded individual with a doubtful sense of humor and sarcasm. He is always available at mehul[at]bharatx.tech. Currently, he is Incoming - Data Science & Operations at Delhivery, but he has cancelled this to work full-time on a Stealth Startup. Mehul has a successful track record of driving growth and strategy at Vahan, where he created and drove the re-engagement process for the startup, reaching 300k+ users a million times cumulatively. He achieved a CTR 3-5X better than other marketing campaigns, converted more than 11k users, created a revenue of more than 2.5 million, and an ARR of 30 million INR. He experimented with more than 70 micro-campaigns to get learnings in language, links, user segmentation, content, and data science impact and scaled it to macro size campaigns. At BharatX, Mehul reinvents credit for the Indian middle class by enabling white-labeled credit-as-a-feature on consumer apps. He has been voted as the best startup by investors in LetsVenture DemoDay, backed by industry veterans, marquee angels & VC, and is a Lightspeed EE21 Cohort (Top 17 among 1200+ applicants in SEA & India). Mehul has a Bachelor's degree in Electrical and Electronics Engineering from the National Institute of Technology, Tiruchirappalli, and has also studied science (non-medical) at Rai School. He has also completed the W22 Batch at Y Combinator and R1 at Vibrant Academy. Mehul's tech stack includes data scientist and parts-of-speech, and he has relevant experience of 5.45 years.