About

Midde Pravalika is a highly skilled and passionate Business Analyst with a focus on structured and unstructured problem-solving and stakeholder management. With a background in Electrical and Electronics Engineering from National Institute of Technology, Warangal, she has developed expertise in areas such as marketing and Sales Force Effectiveness strategy, business analytics, customer segmentation and targeting, sales force sizing and territory alignments, and incentive compensation exercises. Pravalika is adept at analyzing complex data to provide actionable insights and is skilled in data manipulation, data-based storytelling, data to strategy, smart automation solution building, and optimization. She has prior experience working with Excel, VBA, Python, SQL, Alteryx, QlikSense, and Google Datastudio. She is a swift learner and a competent team player who leverages her curiosity, willingness for quick and versatile learning, quality and collaboration-driven attitude to provide innovative and holistic business intelligence solutions. Currently working as a Business Analyst at Novartis, Pravalika has spearheaded strategic projects and operations & reporting, and goal setting. She has led cross-functional teams and managed stakeholders to ensure optimum solutioning for global rollouts to 30+ countries (3L+ HCPs) in Pharma & Sandoz divisions. She outperformed projected 80% growth by achieving ~150% in key project outcomes. She has also assisted the Global LT in making critical changes in cross-functional alignment & integration (Medical, Digital, Commercial). Pravalika has developed business rules for an innovative Incentive plan using a customer-centric model underlying sales Rx metrics and executed the same. Later, it was adopted by ~20 countries, with a potential impact of an increase of ~10M USD revenue. She has also collaborated with the Global sales team in tracking field presence, impact metrics & audience behavior analysis exercise. She has empowered the field force by facilitating Qlik Sense-based data-driven reports, now an integral part of managers' regimen. She has identified and translated business issues into specifications, functional and technical requirements to develop analytical solutions and communicate through visualizations - Sales force effectiveness KPIs, Brand metrics, MSL, data governance. Pravalika has also worked as Head of Publicity and Media Relations for SpringSpree’20 (South India’s largest Cultural fest) at National Institute of Technology Warangal, where she supervised a team of 100+ members and launched a successful strategic publicity campaign reaching over ~1000 colleges across India. She has also worked