About

Mukesh Kumar is an experienced consultant with over 12 years of experience in the information technology and services industry. He is SFMC certified and has expertise in AMPscript, SQL, Marketing Automation, CRM, and various IBM EMM/Unica products. Currently, Mukesh works as a Software Development Engineer II at Sixt R&D, where he has good experience in Salesforce Marketing Cloud architecture and knowledge of the wider Salesforce ecosystem. He has worked on various functionalities of Marketing Cloud, including AMPscript, SQL, automation studio, landing pages, and journey builder. Mukesh has strong consulting and marketing technology implementation experience, and he has defined strategies, developed requirements, and implemented practical business solutions. He is also proficient in soap UI and REST API and has developed multiple campaigns for various business units. Mukesh has previously worked at Accenture as a Senior Software Engineer and Senior System Analyst. In his role as a Senior Software Engineer, he led a team that executed end-to-end email/direct mail campaigns on the Salesforce Marketing Cloud/Exact Target Platform for pharma clients in the USA. He has also created complex multi-touchpoint campaigns using Email Studio and scheduled them using Automation Studio. Mukesh has increased campaign effectiveness by doing A/B testing and changing hyperlink and image source in HTML pages. He has also created segmentation and targeting and data clean-up using SQL on the existing database for 100+ campaigns, leading to more effective campaigns. In his role as a Senior System Analyst, Mukesh was responsible for designing the environment and implementing all the digital marketing solutions proposed, including all channels (MMS, IVR, SMS, Email, e-point). He has also upgraded IBM Unica 7.5 to Unica 9.1.2 for the client's Campaign Management System and engaged with users and stakeholders and Analytics teams to understand the processes and systems and develop the Unica application. Mukesh holds a B.Tech in Computer Science from Cambridge Institute of Technology and Ranchi University of Technology. He is proficient in SQL, Software Engineering, Salesforce, UI, and Test and has relevant experience of 12.54 years.