About

Nancy Punjani is a Research Executive at Ipsos, with a career spanning over 7 years in research and software engineering. She is currently working as an Associate Research Manager at imrb international, where she is responsible for designing, planning, and executing different phases of the project, including problem definition, research proposal preparation, questionnaire designing, data collection, data processing, and data analysis and insight generation. She also conducts primary qualitative and quantitative research as per client-defined criteria and prepares research reports in the form of dashboards, presentations, and documentations. Nancy has independently conducted brand health tracking studies for six clients, pre-post marketing campaign effectiveness studies as per client’s requirements and specifications. Before joining imrb international, Nancy worked as a Management Trainee at IDBI Federal Life Insurance and as a tester for the upcoming desktop application of Microsoft at Accenture. Nancy holds an MBA in Marketing and IT from Fore School of Management and a Bachelor of Technology in Computer Science from Jai Prakash Vishwavidyalaya. She has a diverse tech stack, including Research Scientist, Software Engineer, and Test. Nancy is a skilled researcher with a strong background in software engineering. She has a proven track record of delivering high-quality research projects and has a deep understanding of the research process from problem definition to insight generation. With her expertise in research and software engineering, Nancy is a valuable asset to any team.