About

Nhi Pham is a Global Market Analyst at Meta (Facebook) with a passion for innovation, modern technology, and digital transformation. With experience at Google, TikTok, and Salesforce, Nhi is well-versed in strategic planning, industry-specific analytics, and market research. In her current role, she formulates win-path planning, builds customer and industry intelligence, and reports best practices. Nhi is an entrepreneur at heart, constantly trying new things, growing, and doing everything with passion. She started and is working on several businesses, including hospitality, F&B, and FMCG e-commerce. She is multilingual with cross-cultural competencies from living and working all over the globe, including Germany, USA, Japan, the Netherlands, Ireland, and the UK. Nhi strives to give back and contribute to the community through various NGOs. She loves meeting people, sharing stories, and is more than happy to connect and chat with others. Nhi's education history includes a Master of Science in Digital Business & Innovation from Vrije Universiteit Amsterdam, an Exchange Program/Semester abroad in International Business from California State Polytechnic University, and a Bachelor of Science in International Business from ESB Business School, Reutlingen University. Nhi's past experience includes working as a Business Development Associate at Salesforce, where she analyzed data, created reports/dashboards on local press coverage, and collaborated cross-functionally and cross-border. She also worked at TikTok as a Global Communication specialist, where she performed market research, trend and content analysis, and interviewed and connected with KOL. Nhi's tech stack includes Salesforce and research scientist, and she has 2.27 years of relevant experience.