About

Nilanjana Guha is a Senior Manager, Key Accounts at Perfetti Van Melle, responsible for managing the biggest share of the MT business and handling 33% of the MT business through Reliance Retail, Future Retail, Milk Basket, managing 2 direct KAEs. She is part of the select Young Leaders Programme and the Young Man-Com at PVM India. With 7.61 years of relevant experience, she has previously worked with GCPL in the MT team and with Coca-Cola in Institutional Channel Sales. Nilanjana is also the Founder of Taste of Calcutta, an Instagram business page, where she leads brand partnerships to develop best-in-class Social Media strategies for brand campaigns, activations, and giveaways. She tracks and monitors the effectiveness of campaigns with a team of content creators (photographers, writers, admins). Taste of Calcutta has covered 150+ F&B events, new restaurant launches for Marriot, Westin, Monkey Bar, Fatty Bao, and other regional brands. They work with international lifestyle brands Gap, Daniel Wellington, Ajmal Perfumes and do end-to-end campaigns for designers like Mitan Ghosh, Parama, Saybaana, Motherland. They were the official launch partner for UBER Eats & UBER Intercity in Calcutta. Nilanjana has a PGDM degree in Marketing from the Institute of Management Technology, Ghaziabad, and a Bachelor of Technology (BTech) degree in Computer Engineering from Heritage Institute of Technology. She has won several awards and recognition, including Winner for Own It and Be Bold Value (GCPL values) for Q1 FY21, “Customer Group Activation Champion of the Year” for FY20 by Metro Cash & Carry for driving sales in Kirana & Trader channel, and “Possibility Thinking” in FY20 by GCPL. With her extensive experience in key account management, brand partnerships, and social media campaigns, Nilanjana is a valuable asset to any organization looking to expand its reach and grow its business.