About

Nilay Jayswal is a Marketing Manager with over 3 years of experience in developing and executing go-to-market plans for products and services. She consistently delivers messaging highlighting differentiated value propositions in sales collateral, conducts knowledge transfer and training, and contributes core messaging for fulfillment of marketing tactics. Nilay is currently working as a Growth Marketer at neverinstall. Prior to her current role, Nilay worked as a Content Marketing Manager at 100ms, where she built, scaled, and optimized digital marketing channels including SEO, SEM, Twitter, and LinkedIn. She also designed and executed complex, end-to-end marketing campaigns that delivered results measured in MQLs and SQLs. At 100ms, Nilay created content such as blogs, landing pages, ad copy, and creative that showcased the value 100ms creates for customers. She measured, tracked, and optimized engagement from the TOFU throughout the customer journey to accelerate sales. Nilay also worked as a Cloud Sales Consultant at Searce Inc, where she demonstrated the capabilities of Searce and Google Cloud Platform to prospects and collected initial information regarding their needs and expectations. She maintained customer relationships and ensured customer success by fulfilling their expectations and consulting further as per other relevant use-cases. Nilay also validated the GCP estimates and made necessary changes followed by formulating the final price strategy as per the benefits offered as a package. She created SOWs in collaboration with technical teams and got them further validated by Legal and Sales team. This also included maintaining the Pipeline and PST Tracker. Nilay holds an MBA from the Indian Institute of Management, Kozhikode, where she specialized in Business Administration and Management. She also holds a Bachelor's degree in Technology from Shri Mata Vaishno Devi University. Nilay completed her Higher Secondary education from ITL Public School and Metriculation from New Holy Public School. Nilay's tech stack includes infra and GCP. She is also a TEDx speaker and co-founder of the Zuv Foundation. With her relevant experience of 3.26 years, Nilay has built a strong foundation in marketing strategy and execution.