About

Nupur Agrawal is a value-driven Product Manager with over 6 years of experience leading cross-functional teams to develop world-class product vision, strategy, roadmap, and set key business objectives (OKRs) for product while leveraging the knowledge of the product and customer feedback and analytics to prioritize the direction of the product. Currently working as a Product Manager at 6thStreet, Nupur is responsible for working in an agile scrum environment to develop the in-house Cataloguing tool “EDNA” resulting in the improvement of work efficiency for catalog manager by 60% and creation of scope for efficient execution of new business domains. Prior to 6thStreet, Nupur worked as a Product Manager at Nykaa where she pioneered the new initiative 'Explore' to improve consumer engagement and provide a personalized shopping experience. She also discovered flaws in onboarding of new customers and led the design of a new feature for 'Nykaa Pro' resulting in an increase in registration by 59% over 4 months. Before Nykaa, Nupur worked as a Business Development Analyst at Pharmeasy where she improved bi-monthly retention by 15% through the use of Clevertap and MySQL to analyze user purchase behavior data and generate on-time retargeting campaigns. She also orchestrated the 'Medicine unavailable' feature to improve customer's buying experience which increased NPS score by 54% without order volume loss. Nupur accelerated re-ordering by 17% through the designing and launching of an app personalization feature for quick checkout for re-ordering medicines. Nupur is recognized for her expertise in building and evolving cataloguing platforms and other internally facing tools, and championing a customer-centric, data-driven, and agile ways of working. She has a talent for understanding the barriers to growth and working with relevant teams to overcome them. She is also adept at monitoring the competitor landscape to understand the products and services in customers’ consideration set and identify gaps in the market. Nupur holds a Bachelor of Technology (B.Tech.) degree in Computer Science and Engineering from lnmiit. Her tech stack includes product management and MySQL. With her relevant experience of 6.36 years, Nupur is a highly skilled and accomplished Product Manager with a proven track record of delivering exceptional results.