About

Poorna Reddy is a seasoned entrepreneur and the Founder of WayFr Inc., a company dedicated to revolutionizing the freight booking industry. With over 12 years of experience in the logistics sector, Poorna has gained a wealth of knowledge and expertise in the field. Prior to founding WayFr, Poorna co-founded East Cape Logistics, a company that utilized proprietary technologies and reinvented carrier relations for leading 3PL companies. Poorna's diverse experience in the logistics industry has allowed her to adopt the latest in technology while never forgetting the irreplaceable value of exceptional customer service. Poorna's passion for technology and innovation has led her to create WayFr, a platform that helps the world save millions of man hours spent every day booking freight. Through her leadership and vision, Poorna has transformed WayFr into a leading player in the logistics industry, partnering with prominent venture capital firms such as 100x.VC and 2AM VC. Poorna holds a Dual Degree in B.Tech and M.Tech in Mechanical Engineering from the prestigious Indian Institute of Technology, Madras. Her education and experience have equipped her with the skills and knowledge to create innovative solutions in the logistics industry. Overall, Poorna Reddy is a driven and visionary entrepreneur who is committed to transforming the logistics industry through innovative technology and exceptional customer service.