About

Radhika Makhecha is a Senior Manager in Digital Marketing at QuestionPro, with over 11 years of experience in software development, business development, requirement gathering, coding, testing, support, maintenance, and marketing. She possesses a rare mix of technical, creative, business, and social skills, which she believes is essential to survive in an ever-changing world, not just IT. Radhika has a passion for writing content and helping people find what they are looking for. Her experience as a freelancer has taught her the challenges faced by entrepreneurs/project managers and how to keep customers happy. She finds it exciting to help customers gain value from applications to grow their business and ease their lives. In her current role at QuestionPro, Radhika develops marketing plans in collaboration with Product Development Managers. She generates creative content to reflect the product vision and brand voice, publishes content on blogs, website, social media, and generates backlinks. Radhika plans and executes digital marketing campaigns, tracks engagement and traffic KPIs on Google Analytics, advises improvement in ranking and visibility on the web, performs competitor analysis, and suggests communication strategies to improve position. She identifies content gaps and refreshes blogs, feature pages, and articles. Radhika also converts success stories into case studies with an attention to detail, coordinates with various teams to conduct webinars and answer users’ queries, and influences users with in-app marketing to make a purchase. She works collaboratively with the design and sales team for decks collaterals and one-pagers. Prior to her current role, Radhika worked as a Consultant at Motifworks, where she was the change agent for all the Learning and Development activities in the organization. She curated the best learning resources to create customized and flexible learning plans, built a culture of learning using methods like quizzes and gamification, and managed all L&D tasks as an agile project in Microsoft VSTS. Radhika also worked as a Content Writer in her freelance role, where she crafted content to suit various styles of blog with a matching tone of voice clearly reflecting. She wrote content on technologies like cloud computing & robotic process automation, US trending & viral topics, and digital marketing. One of her blogs written 2-3 years back has had around 5000 reads and still ranks among top 10 results on Google. Radhika holds a Diploma in Marketing Management from NMIMS and a Bachelor of Technology in Computer Science from Ganpat University. She also holds a Bachelor