About

Ridhi Malhotra is a B2B SaaS marketing strategist with over 14 years of experience in the industry. She has a proven track record of strategizing, budget planning, and executing ROI-focused marketing strategies in different geographies to accelerate business growth. Ridhi has helped build brands as thought leaders by driving brand building campaigns and leading content-based marketing initiatives across various domains such as Procurement, Healthcare, Life sciences, Financial Services, and Retail. Currently, Ridhi is working as a Demand Generation Manager at HackerRank, where she is responsible for planning and executing product marketing, demand generation, GTM strategy, customer marketing, positioning & branding exercises, account-based marketing, social media marketing, partner marketing, events, and communications. Prior to this, she worked as a General Manager Marketing at 75F APAC and as a Marketing Lead- US Markets at Zycus. Ridhi holds a Master of Business Administration (MBA) degree in Product Marketing from S P Jain School of Global Management, and she completed her undergraduate studies from Bharati Vidyapeeth. She also attended Springdales School for her schooling. Ridhi's expertise lies in B2B SaaS marketing, and she has a strong understanding of the entire marketing funnel. She has led teams to plan and execute successful marketing campaigns and has a deep understanding of demand generation, GTM strategy, and customer marketing. Ridhi is a tech-savvy individual and has a good understanding of various marketing technologies and tools. Overall, Ridhi is a results-driven marketing strategist with a passion for driving business growth through innovative marketing strategies. Her ability to think strategically and execute flawlessly makes her a valuable asset to any organization.