About

Rohin Hans is a Senior Director in Category, Digital Marketing & Growth with over 10 years of experience in the industry. He has been instrumental in creating a new market category at a VC funded e-commerce subscription business in Premium Furniture needs, increasing revenue by 20x over the last 5 years. His expertise in driving top-line growth while managing the bottom line has been invaluable to his current company, furlenco, where he serves as a Senior Director in Category, Digital Marketing & Growth. In his current role, Rohin is responsible for driving growth through category-driven strategies, managing annual acquisition revenue and strategy, and overseeing the annual digital and offer budget of Rs 20+ Cr. He has a proven track record of identifying gaps in the current portfolio and driving new product/category roadmaps, developing pricing strategies that fuel growth, and improving overall and category-level CVR (conversion rate) through merchandising, assortment planning, and product-tech driven initiatives. Rohin is also responsible for demand forecasting, ensuring on-time delivery, and bringing efficiency in buying. Prior to his current role, Rohin served as Director Category Management and Senior Category Manager at furlenco. In both roles, he was responsible for driving unit economics profitability through category-driven strategies, managing annual and monthly acquisition revenue management and strategy, and improving yield and ARPU to turn unit economics profitable. He was also responsible for new product roadmaps and launches, improving CVR (conversion rate), and developing and executing a comprehensive assortment strategy that was optimized for company objectives and growth opportunities identified at the category level. Rohin holds a BE in Computer Science from Manipal Institute of Technology. With 10.94 years of relevant experience, Rohin has a proven track record of driving growth and profitability through category-driven strategies, managing budgets, and improving conversion rates. He is a valuable asset to any organization looking to drive growth and profitability in the e-commerce subscription business.