About

Seema Chawla is a seasoned brand and marketing professional with over 6.5 years of experience in consumer insights, digital marketing, and brand building across various industries. She has worked with some of the biggest names in retail, e-commerce, and media/entertainment space, including Furlenco, ABG, and GroupM. Currently, she is exploring the fintech industry, specifically crypto, web 3, and blockchain as a category, as the Building Brand at CoinDCX. Seema has a customer-first approach to any problem statement, and she is a culture enthusiast. She is inquisitive by nature and has a growing curiosity to solve unique business problems that are brand and product-led. At CoinDCX, she is responsible for brand planning and initiatives, positioning exercise, consumer research, creative excellence across touchpoints, brand asset creation and audit, 360-degree campaign planning, and digital and traditional media planning. In her previous roles, Seema has worked as a Senior Manager of Strategy at Furlenco, where she built a loyalty program and defined the end-to-end customer lifecycle across touchpoints. She has also worked as an Assistant Program Manager of Consumer Marketing and Customer Experience at Aditya Birla, where she enabled and drove key consumer-centric projects across retail and e-commerce under customer experience, marketing, and consumer insights. Seema has a diverse educational background, including a Bachelor of Engineering in Information Technology from the University of Mumbai, an MBA in Marketing from Symbiosis Institute of Media and Communication, Pune, and a Product and Growth Bootcamp Fellow from GrowthX. She has also completed a Brand Management course from Kraftshala. Seema's tech stack includes Web3, Blockchain, Research Scientist, Web, product designer, and UI. With her relevant experience of 7.94 years, Seema is a valuable asset to any team looking to build and grow their brand.